7 Steps of the Marketing Strategy Process

Before you embark on creating your content marketing strategy, it is essential to define your business goals and determine your audience. Knowing your audience and the problems they face is essential to creating great content that converts visitors to leads and customers. In addition to the specifics of your target audience, it is also vital to consider how you will measure the success of your content.

A good way to measure your business growth is to track key performance indicators (KPIs). These can include analyzing visitor feedback and tracking product purchases. You should review these KPIs on a regular basis to see if they are increasing or decreasing. If you notice a steady increase or decrease in one or more metrics, you can adjust your content strategy. For example, you may need to tweak your copy or change your focus to improve your conversions.

You should also diversify your content marketing strategy. While social media platforms are still the most popular channels for content consumption, you should consider other methods to reach your audience. For example, videos are easy to consume and require less time from users. In addition, you should test the effectiveness of different platforms to find out which will work best for you.

Creating content is only effective if it serves a purpose for customers. Simply bringing people to your content will not produce revenue for you. Therefore, it is essential to first determine your target audience and develop the best content strategy for them. Once you've done this, you can use various tools to ensure that your content is reaching the people who will benefit from it.

Another step in implementing a content marketing strategy is to determine the best times to publish your content. You can use your CMS as an editorial calendar and use a social media calendar to see which days and times perform best. In addition, use the Google AdWords keyword planner to determine the optimal times to publish your content, particularly for seasonal topics.

Another way to approach content marketing is to use ABM (affiliate-business marketing). ABM is a method of customer relationship management. In this process, your content team produces valuable content, such as an e-book or whitepaper, and sends it to decision makers. This content addresses the specific concerns of these decision makers. For example, a head engineer might receive information on the efficiency of widgets, while a chief accounting officer might receive an e-book on revenue.

Content marketing is best achieved by using a mix of content formats. Videos, for instance, are the most consumed type of content on the internet. An average user watches seven hours of online videos every week. By providing quality content, you can tap into this huge market.

Frequently Asked Questions

How do I start an autoblog

It's easy to blog! All you need is a domain name, hosting and a theme. It's really that simple.

You don't have to know anything about HTML or CSS. Any type of blogging software is possible. The most popular are WordPress, TypePad, Tumblr, and LiveJournal.

However, if you are looking to create a personal blog for your site, then you will need to learn how code.

There are lots of tutorials online for learning basic coding skills. If you'd instead not learn to program, there are also many free web design programs for creating blogs.

You can create a blog using many blogging platforms. These include Blogger and Typepad.

What are the Downsides to Automated Bloggers?

There are some benefits to an automated blog, but there are also drawbacks. Here are a few things to keep in mind before jumping into the fray:

It is difficult to find good content. Many people use automated blogs to copy existing content and then paste it into a new site. These sites tend to be poorly written and lack originality.

Bloggers often spend too much time managing blogs and not enough time writing content.

Too many bloggers spend too little time marketing their blogs. Even though they are getting a lot of traffic to their blogs, that doesn't mean anyone knows about it.

There are many different types of blogs. There are many types of blogs. Some focus on information while others sell products. You should choose the type of blog that best suits your needs.

There are many options for automating your blog. Each method has its pros and cons.

How do I automate WordPress blogs?

Automating WordPress blogs can easily be achieved with plugins, such as WPCLI. It allows you install and manage multiple WordPress site from one place.

How do I create an automated news web site?

Automated News allows anyone to submit stories that are automatically published. These sites are usually free to join, but some require a small fee to publish content. Automated news sites are becoming increasingly popular due to the ease with which they can be created and maintained. These websites are also a great option for those who don't have enough resources to hire a web designer or maintainer.


  • Did you know that WordPress websites power more than 35% of the web? (blog.elink.io)
  • Note: 83% of ShoutMeLoud content is evergreen content.
  • It takes a single article and converts it into dozens of 100% unique, human-quality articles. (kasareviews.com)
  • To activate this feature, just enter a probability under 100 percent for the source to be added to each post. (kasareviews.com)
  • According to Listrak, the average documented… Marketing Tools: 25+ Free Online Apps For Your Marketing Agency Archita Sharma Digital marketing tools make our work easier. (automate.io)
  • It felt like about 95% aggregation and about 5% curation. (managewp.com)

External Links





How To

How to monetize your blog and make money from it

Blogs are an excellent way for people to read your thoughts and share them with the world. But how can you make your blog a business?

Simple answer: create a product/service that solves someone's problem. Find ways to make money from that product.

You might even consider setting up a membership site to charge monthly fees for accessing exclusive content. Perhaps you want to start a consulting firm where you help clients solve their problems and earn commissions for the value you offer.

Whatever your choice, once you create a product or a service that people like, you can make income.

There is more to blogging than just making money. A strategy for driving traffic to your blog is essential if you want great posts.

There are many different ways to share your content. However, the most effective strategies involve sharing your content across multiple social media platforms. For example, you might post links to your latest articles on social media sites such as Facebook and Twitter.

Send them an email newsletter with the information. This allows you to reach a larger audience and increases the likelihood that they will click through to your article.

Guest posting is another popular strategy. These sites will allow you to increase your visibility as well as attract new visitors by posting relevant content.

These networks can be used to promote your site if you have many Instagram users. You can also pay influencers for sharing your content on their channels.

Paid advertising could be a possibility if you are an excellent public speaker. Many companies offer services for promoting specific products or services online.

Once you have a clear idea of the revenue you desire, you can begin to think about what type of business structure will work best for your needs.

For example, if you plan to sell physical goods, you'll probably want to register as a retailer. If you intend to sell digital downloads, then you will need to register as an online retailer.

You don't have to register a business structure if you simply want to write about what interests you.

Instead, your brand can be your umbrella. It means you can use your logo and name whenever possible. This will allow for greater freedom in selecting the types of projects you would like to undertake.

You shouldn't face too many obstacles as long as your goal is clear.

Only thing that can get in the way of your success is time. Once you decide how you want to make your money, it's time to put your time into your new venture.

That doesn't mean you should neglect other aspects of your life. You must maintain balance in order to avoid burnout.

We recommend using RSSMash­er an autoblogging platform to automatically publish fresh, original content every day.


How to Automate Your WordPress Blog with Artificial Intelligence

AI speeds up topic research for blogs.

Many people struggle with finding good blog topic ideas, especially since every day, there's a new post about how to come up with great blog topics. It doesn't always have to be complex. If you know what to do, it's easy. There are many options to locate blogs that cover similar topics as yours. These are my top picks:

  • Google Trends Google Trends is a tool that lets you compare search results over time. This provides a snapshot on what people search for around the globe. You can take the interest spikes in specific terms and use them as inspiration for your next blog post.
  • SimilarWebSimilarWeb can help you find out which sites are linking back to yours. They give you data on domains, social media profiles, and even mobile apps that link to your site. This information can be used to identify influencers who might be interested in sharing your content.
  • Find Topics on Social Media Twitter hashtags can help you find new blog topics. A quick search of #blogpostideas should bring up the most relevant topics to blogging. Instagram is another popular platform to find new topics for blogs. You can browse hashtags related to your industry such as #marketing or #seo and search for trending topics in each category.

Automation of Blog Post Writing with AI

The writing process is likely to offer the greatest efficiency gains. You no longer have to stare blankly at a blank page wondering what the first sentence of your next post will look like. You can now use the same tools that were mentioned above to generate the actual words of your next blog article!

Many online tools can also help you find inspiration to write your next blog post. For example, here are some of my favorite resources:

You can view the entire list, read about each blogger, or comment on their posts.

that might be relevant to your topic.

Just enter the keywords and choose the category you are most interested in. Your sidebar displays your next blog article idea.

Here, you can browse topics related to your niche, see what people are talking about, and even submit your own ideas.

Create AI Content Shorts using these tools:

  • SEO Surfer – This is a powerful keyword research tool that lets you create custom reports based on any combination of keywords or phrases. It provides suggestions for improving rankings by analysing backlinks, competitor analysis and many other features.
  • MarketMuse's Content Brief – MarketMuse offers a complete marketing platform with tools that can help businesses increase their reach through content creation and social media management. You can quickly create a brief on a topic using the Content Brief feature.
  • Frase – This simple text generator generates random sentences by using different sentence structures. You simply need to enter the keywords that you want, and it will generate a number of unique sentences.
  • Jarvis – Jarvis, a machine learning platform, uses natural language process (NLP) technology for text analysis and to build models that can predict the intent of human beings. This technology can automate the creation blog posts and other types.

AI Platforms to Help Create New Blog Content

You can create blog posts using AI on a variety of platforms. Here are some examples.

Turing – Turing is an automated publishing platform that allows you to publish high quality articles without having to know how code. You only need to provide the topic, title and body of the article, and the software will take care of everything else.

Artificial Intelligence in Content Creation

The following options might be worth considering if your time is limited and you want to get blogging off the ground.

WordPress.com – WordPress.com provides free blogs hosted on their servers. There are two options: self-hosted WordPress or managed services like WP Engine. Both options offer unlimited storage, bandwidth, and automatic updates.

Wix – Wix is another popular website builder that makes it easy to set up and manage a professional-looking site.

Medium – Medium is a great place to share your thoughts and opinions with others. If you're interested in starting a personal blog, you can use Medium to host your first blog post.

Blogger – Blogger is a free blogging platform originally developed by Google. Although Google no more owns the platform, it's widely used and supported.

Blogspot – Blogspot is a free blogging platform from Google. Google doesn't technically own it, so there is some debate about whether it should be included in the Google family. It is still very popular, and has existed since 1999.

Tumblr — Tumblr can be used to microblogging where users can leave short messages known as “tumbles.” Users can follow and comment on each other's posts as well as subscribe to other tumblrs.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.