7 Steps of the Marketing Strategy Process

Your content marketing strategy should incorporate multiple channels. For example, you should utilize a website and as many social media sites as possible. By using multiple channels, your content will reach more people, increasing its chances of being seen. Your website should serve as your hub for all your content, and you should consider adding a blog if you aren't already doing so. Regardless of your goals, you'll need to focus on the specifics of your niche and target audience.


  • Use multiple channels, including a website and social media, to reach a broader audience and increase the visibility of your content. Focus on your niche and target audience to ensure the content is relevant.
  • Define your goals, establish a unique angle, diversify your audience's interests, and monetize your content. Use social media to identify what your target audience likes and dislikes.
  • Document your approach and goals to prevent duplicate efforts and ensure everyone works towards the same goal. Know your audience, set measurable goals, and create a plan to achieve them.

The first step is to establish your unique angle. Your strategy should combine content type, platform, and time to create a consistent content stream. From there, you'll want to diversify your audience's interests, build a list of subscribers, and then begin to monetize the content you produce. Using social media and other methods, it is important to identify your target audience's likes and dislikes and work from there.

The next step in developing your strategy is to define your goals. The goal of your content marketing strategy should be to reach your desired audience. Once you've defined your goals and audience, you can create content relevant to your audience. For example, if you're targeting millennials, you should consider adding online scheduling options for posts and newsletters. You should also include a chatbot for customer service and other features that make the process easier and more convenient for your customers.

You should document your approach and goals when working on your content marketing strategy. Documenting your approach will help prevent duplicate efforts and ensure everyone is working towards the same goal. It's especially important for large organizations, businesses new to content marketing, or companies outsourcing content creation. But even for small businesses, defining your goals will help you develop your content strategy. If you do, you'll have more success in the long run.

As a content marketer, it is crucial to know your audience. Having an understanding of your audience and their preferences will help you produce content that is relevant to your audience and their needs. In addition, you'll be able to cross-promote your content on various social media networks. However, you must be strategic with the types of information that you post to each network. You can create your strategy and improve your results by following these steps.

Your content marketing strategy should have measurable goals. You should set benchmarks to help you achieve your goals and stay on track. For example, you should aim to generate more leads and sales. It would be best to consider using social media and content marketing to generate more leads. Once you've established your goals, you can determine what content will work best for your business. Then, you'll create a plan to achieve them.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.