A Mailchimp Definition and Marketing Glossary
If you're new to marketing or need to brush up on your terminology, check out the marketing glossary. It's a great resource for learning the ins and outs of different types of marketing. This list covers general, content, and digital marketing terms. This glossary will explain the difference between each type of marketing. For example, content marketing is about creating valuable content, such as articles, that people will enjoy reading. The goal of this type of strategy is to attract customers by offering value and generating leads.
In digital marketing, there are many terms that are confusing. A marketing glossary can help you understand the “what” and “why” behind these terms, and help you make more effective business decisions. Here are a few of the most common terms: 1. Cost per click (CPC) – this refers to the price paid for advertising. 2. CPM – This refers to the number of times a piece of content is shown to a user.
*Autoresponder – An autoresponder will automatically send a message to a contact when they join a list. Another popular term for this type of marketing is “away messages,” which allow you to set up messages to be sent to new email contacts. The recipient can opt out of these messages or reply to them at any time. Also, there's another term for bulk SMS: group texting without reply all. There's a difference between business texting and direct messaging.
*Viral – If your content goes viral, it could spread like wildfire on the Internet. People don't know how or when a piece of content will become viral, and if they're not careful, it could have disastrous results for your business. A viral marketing campaign can cause your website to lose a significant amount of potential customers. If you're in the business of online marketing, this is the strategy you need.
**SEO – In SEO, position refers to your website's placement on search engine results pages. Its position is determined by how often a query is searched. An infographic displays a brief summary of the most relevant information about a particular keyword. A map pack consists of the first three local results. Once the map pack is complete, the site will be displayed. Further, the map pack consists of the first three local listings in a Google search.
*Useful terms in online marketing: USP focuses on a company's unique selling proposition (USP). Its USP is a unique factor in attracting customers. In this case, it is the ability to create value and differentiate a brand from its competition. In addition, a USP can be a company's unique selling point. With this strategy, you can build a loyal customer base.