Brand Content Guidelines and Style Guides

Content guidelines are essential to ensuring that content delivers a consistent message. They also help to ensure that the use of specific punctuation and formatting styles doesn't distract the reader from the main message. For example, using numbered lists may give the wrong impression that certain items are more important than others. Also, making sure the tone of the content matches the tone of the company is important.

The use of content guidelines helps keep the writers in your company on the same page. Every writer has a slightly different style, and each might punctuate a sentence differently. Some of them may also be more or less lenient with grammar rules or have a different sense of humor than others. Having consistency between content is essential to reinforce the brand, and inconsistent content can lead to confusion and brand erosion.

For example, the Epic Content Marketing sample style guide takes a creator-first approach and addresses frequently used considerations. It also includes a glossary of terms used in the industry. In addition, it includes examples of correct formatting and use of imagery. A content style guide can make the life of an editor easier. If you want to avoid misunderstandings, it is vital that your company follows the rules outlined in the style guide.

Content guidelines must be drafted in a way that they reflect the brand's mission. They should be accessible to the target audience. For example, a college graduate cannot read a piece of content intended for a high school student. For this reason, the content creator should set guidelines on accessibility and attribution.

A content style guide is a vital tool for brands and individuals that create content. A good guide provides guidelines for all of your content creators, which helps them maintain a consistency in quality and style. Without a style guide, content creation can become a chaotic and unpredictable process. Moreover, the lack of a content style guide can lead to inconsistent content and branding.

In addition to content guidelines, a style guide will help you determine the right tone and style for the different media. Spotify's Partner Messaging Guide, for example, demonstrates how a style guide can be flexible. It is also easy to navigate, with a table of contents that is clickable. In addition, a style guide can help you establish a brand's USP.

Another important element to consider is fonts and language. A good guide will define what fonts should be used and their sizes. Make sure to avoid using jargon and metaphors. Use neutral language whenever possible. For example, you can use a body font instead of a headline. You can also avoid the use of common words and abbreviations.

Lastly, a content marketing strategy will ensure that the content produced is effective and consistent with industry regulations. It will also help you communicate your strategy to others.

Frequently Asked Questions

Are you looking for content marketing that can be done by one person or a group?

Your ability, your budget, and your level of experience will determine the answer. If you don’t have the funds to hire someone to handle the content creation, distribution and optimization tasks day to day, you will need learn how to do this yourself.

A support system is essential if you want to be successful in content marketing.

A great content strategist/agency can help you save money and time while getting results faster.

If you aren't willing to work hard, produce high-quality content regularly and keep up with current trends, then you will not succeed. A solid content strategy is critical.

Do you need a large budget to do content marketing?

It depends on your business size and stage. Small businesses often launch without the necessary resources. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.

A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals can identify issues and opportunities within your company and help guide you in the development of your content-marketing program.

A strong content marketing strategy will provide enough income to cover production costs, while also giving you the opportunity to invest in other areas within your business.

Why do I need a Content Marketing Strategy? Why not just send emails or post social media updates?

There are two main reasons to ignore Content Marketing Strategy.

  1. You might think that email marketing and social media posts are enough to get people talking about your brand.
  2. You might think that posting on social media or email marketing is impossible if you have not tried it.

Both of these assumptions is incorrect.

Email marketing and social media posts are great ways to connect with prospects and customers. They're not enough on their own.

An email campaign alone won't help you reach your goals. Your email campaign should be part a larger strategy. And social media posts alone won't help you achieve your goals either. They must be part of an overall strategy.

This is where the Content Marketing Strategy comes into play. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.

As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.

A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.

It is important to have a strategy.


  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (
  • An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (

External Links

How To

How do you build a content strategy for marketing?

It is important to first understand the content that you wish to create for your clients. Once you've established your content goals, it's time for you to create the content. This may mean developing an editorial calendar and planning where these pieces will come from. Every piece of content should have a purpose. It doesn’t matter whether you use blog posts, social media updates or e-books; they should all have one goal.

Once you decide what content type you want, it's time to discover who your target market really is. Which market are they most interested in and why?

After identifying your target market, next comes finding ways to communicate with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.

Next is to determine the topics and content types that you want to discuss. This again goes back to the reason you're writing content. What problem does the content solve? How helpful is it? Do they think it will make their lives easier?

Once you're clear about the type of content that you create, it's now time to determine what you want. Do you want to share information about your industry? On current events? On specific products and services? This question determines your focus.

Now it's time for you to merge everything together after you have answered the questions.

Every piece of content that you create must be useful. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.

It is important to remember that content marketing has many moving parts.

Did you miss our previous article…

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.