Content Marketing Definitions – What Is Content Marketing?

It's no surprise that content marketing is big business today. Its origins can be traced back to 2005 when Google Video was still a thing, and people would download videos to watch offline.

LiveVault, an online backup service for corporate data, hired independent marketers to develop its messaging and create a buzz. The product wasn't very sexy – it was a disk-based backup system for corporate data. But the idea was worth pursuing, as it turned out to be an instant hit with IT professionals.

The concept of content marketing is not new, but it's not easy to define.

It varies greatly depending on your background and viewpoint. For example, a B2B marketer may view the term differently than a brand marketer, and a search engine optimizer may refer to it differently than a content-marketing practitioner. Whatever you call it, its essential principles, rules, and strategies are the same. In all cases, the goal is to create content that attracts a defined audience and leads them to take a profitable action.

The goal of content marketing is to attract and keep your audience.

To be effective, your content should serve a valuable purpose. Your goal is to leave your audience smarter, more entertained, or inspired than when they first came across it. Your content should also integrate well with the rest of your marketing efforts. If it's not helping people buy your products, it's not worth your time. It's not a quick fix. If your content is not providing value, it won't do much for your business.

One of the most important aspects of content marketing is that it educates your audience in the moment they need a solution.

Most people don't know they have a problem until they are ready to make a purchase. Instead of trying to sell them, you'll educate them about the solution to their problems and how it works. While sales are always the main goal, content marketing can be present during all stages of the buying process and move them closer to the final decision.

The definition of content marketing can be controversial.

The term is a catch-all term for any kind of marketing that involves using the power of content. The goal of content marketing is to move a customer from the “know” stage to the buy-awareness stage. It's the best way to attract and retain customers. By creating and publishing content, you can boost the visibility of your brand and gain more leads. The more relevant your blog is, the more customers will be drawn to it.

It's important to note that content marketing is a long-term strategy that takes time to produce results.

The more you post regularly, the more likely your audience will become loyal followers.

A consistent content marketing strategy should focus on attracting as many people as possible.

Having a content calendar will make it easier to schedule your content and keep pace. It is also essential to analyze the results. Your efforts will be more effective if you are consistent and follow a plan.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.