If you're thinking of using native advertising, you've probably heard about the difference between content marketing and ads designed to look like articles. The two strategies share some similarities and some key differences. While content marketing is aimed at attracting a broad audience, native advertising is intended to attract the attention of a specific audience. The most important thing to remember when choosing native advertising is to choose publications that have a relevant audience. The publishers that you choose must promote their services, organize their writing staff, and provide you with reliable content performance reports so that you can understand the ROI.
Costs of content marketing vs native advertising
While both advertising methods have their benefits, one is significantly more effective than the other. Content marketing is more cost-effective, and the results are much more consistent, but native advertising is far more expensive. Despite the differences between these two types of marketing, many of the same strategies apply. Content marketing strategies can be applied to native advertising, as can other tactics. For example, cognitive ease is a common strategy for content marketers, and this is also true for native ads.
One advantage of native advertising over content marketing is the guaranteed placement on high-authority websites. Native advertising can target readers of specific publications, giving a company a boost in brand awareness in a short period of time. Native advertising agencies can be expensive, but they work on a monthly retainer. Native advertising agencies are able to guarantee a certain level of success over a longer period of time.
Putting customer needs first in content marketing vs native advertising
The two major types of online marketing include content marketing and native advertising. Content marketing puts the needs of the customer first and uses content to reach those customers. Native advertising matches advertisements with websites. Content marketing helps build long-term relationships with followers, encouraging them to become loyal customers. Repeat sales are generated from happy customers. Native advertising also offers compelling content to encourage customer loyalty. Here are the key differences between the two types of marketing.
Content marketing has no costs compared to native advertising. Content marketing requires only a website, which is free to use. The cost of native advertising is minimal, because companies pay for their ads from a platform. They then create content to blend in with the advertising environment. The platform will review the content and add warnings if needed. Native advertising may be less effective than content marketing, but it doesn't have to be.
Advertorials are paid ads designed to look like an article
While many people think of advertorials as a kind of blatant sales pitch, they have many benefits. These pieces of content can help you build your brand, increase conversions, and lead generation. If you have an idea for an article, you can find a publication that publishes related content in your industry. For example, if you own a technology business, you might consider submitting your article to TechCrunch.
Advertorials can help you build brand recognition as they blend in with the other content on a page. Because they are not immediately recognizable as an ad, they're more likely to be opened and read. In addition, when they're published in trusted publications, users won't mind seeing them. If they find relevant content, however, they'll be more likely to respond to advertorials.
ROI of content marketing vs native advertising
If you're looking to increase your organic rankings and reach a wide audience, content marketing is your best bet. Unlike native advertising, which limits its reach to paid publisher partnerships, content marketing yields measurable results in the form of an increasing link portfolio. And unlike sponsored links, which cannot pass value, you can track your ROI through increased organic rankings and consumer engagement. And because it costs thousands of dollars, content marketing can help you keep your advertising budget under control.
The ROI of content marketing is measured by the number of leads generated, number of high-quality links and total social shares. According to a recent study by Fractl and Moz, a content marketing campaign generates up to 27 links for every article published, which is about four hundred and twenty-five percent higher than the same content produced through native advertising. And because content marketing can generate high-quality links and improve search engine rankings, it's the best way to increase traffic and increase revenue.
Frequently Asked Questions
What happens if my blog is hacked?
Your blog remains secure. Even if someone hacks your site, they won't be able to access your email address, password, and other private data.
Because the content is generated randomly, hackers won't be in a position to predict your next post.
While it may seem terrifying, it's not to be worried about.
Do I need a domain to buy?
Not necessarily. A lot of blogging platforms allow you to register subdomains. A subdomain can be a part or all of a larger domain.
Myblog.wordpress.com for instance, is a subdomain on wordpress.com.
The difference between a subdomain and a domain is that a subdomain has less authority than a domain.
How much do I have to pay for my blog to make it profitable?
No. There are many ways to make money from a blog. You could sell advertising space, offer premium service, or charge people to leave comments on your blog.
- Did you know that WordPress websites power more than 35% of the web? (blog.elink.io)
- I do some edits myself and run it through a plagiarism tool to be 100% sure everything is good to go. (zapier.com)
- Each movie features a “user average,” which calculates the percentage of registered users who have rated the film positively on a 5-star scale. (kasareviews.com)
- Note: 83% of ShoutMeLoud content is evergreen content.
- It takes a single article and converts it into dozens of 100% unique, human-quality articles. (kasareviews.com)
- And what better platform to choose than WordPress which already covers more than 43.3% of all websites in the world. (mekshq.com)
- Cheap Domain Registration – Cheapest Domain Name Registrar: NameSilo
- WordPress Hosting: Fast and Secure Managed & Superintendently Managed by Experts – SiteGround
What WordPress Theme is Best For Autoblogging
The ZOX News theme theme is recommended by Themeforest. This is the best NEWs styled theme for bloggers and content publishers. It has all the features you need to build an excellent website.
ZoxPress is a culmination of over 10 years of WordPress theme design and customer feedback. ZoxPress is packed with new features as well as many of the requested features from customers over the years. You have every tool and design to make your news site professional.
With 100 different homepage combinations, an all-new Night Mode, Parallax Inline Article Ads, Auto Loaded Posts, One-Click Demo Install, and a host of other features, ZoxPress might just be the last news theme you ever purchase!
These are other WordPress themes we've used that are great for autoblogging.
We've been using WordPress since 2009 and have had our fair share of blogging experiences. We have tried many plugins and themes over the years. Here are some WordPress themes that we used previously and which were great for auto bloggers.
WordPress Theme #1: WordPress Blogger Pro
WP Blogger Pro was my first WordPress blog. It includes everything you need in order to get started. It's quick loading, responsive, mobile-friendly and comes with many other features.
It's also completely customizable, allowing you to change fonts, colors, backgrounds, and much more. You can change the theme you prefer without any difficulty if you don’t like the default one.
There are no restrictions on how many pages you may add to your blog. There are also options to add categories, custom posts, or widgets.
This theme is great because it's easy to learn. Once you are done with the initial setup, there is no need to do anything else.
WordPress Theme#2 Genesis Framework
Another popular WordPress theme is Genesis Framework. It allows you to customize every aspect on your website. You can modify the layout, color scheme or font style, background image and header, footer, sidebar and many other aspects of your site.
The documentation section of this theme covers everything you need to know.
Additional plug-ins can be installed such as BuddyPress, WooCommerce, Gravity Forms and Gravity Commerce.
Genesis Framework is ideal if you are a blogger who wants to be completely customizable. It allows you to have total control of your website.
WordPress Theme 3 Divi
Divi is a premium WordPress theme that was created specifically for bloggers. It provides a clean, modern interface that's easy to use.
Divi makes it easy to create unique layouts for every page on your website. You have hundreds of predesigned templates to choose from.
You can also make your own template. Select a layout and drag and drop elements to the page. Save it.
Divi is compatible on most major browsers. It is SEO optimized which means search engines will love Divi.
Divi offers many features such as a built-in contact builder and social media integration.
WordPress Theme 4. Beaver Builder
Beaver Builder, a WordPress plugin that creates stunning websites in minutes, is powerful. Beaver Builder makes it easy to create a fully functional website within ten minutes.
Enter your content and choose a layout. Click “Publish.”
After your site is live you can edit it as often as you wish. You can add multiple webpages, headers, feeters, sidebars, etc.
You can also integrate your site with Facebook, Twitter Google+, Pinterest Instagram, Tumblr, Google+ and Google+.
Beaver Builder is easy to use. Beaver Builder is easy to use, and does not require any programming knowledge.
WordPress Theme 5 – Elegant Themes
Elegant Themes is a premium WordPress theme that is ideal for bloggers. The theme is loaded with features like a gorgeous homepage slide show and featured images.
This theme is highly flexible and customizable. The layout, fonts, and colors can all be modified.
In addition to these features, there are dozens of shortcodes included. These allow you insert text, videos, galleries and other information directly into your site.
Elegant Themes is also highly responsive and works well across different screen sizes.
WordPress Theme 6 Avada
Avada is a premium WordPress theme developed by StudioPress. It has many great features like a variety of shortcodes, full-screen slideshows, and much more.
Avada's flexibility is another advantage. It is easy to change the layout, fonts, colors, and many other settings. You can also add unlimited pages, columns, sliders, and more.
Avada, as many other themes here, is extremely responsive. It loads quickly, and it displays beautifully on all screen sizes.
WordPress Theme 7 – Elementor Pagebuilder
Elementor Pagebuilder is an excellent WordPress theme that makes it easy to create stunning sites in a matter of seconds.
Elementor Pagebuilder uses drag-and-drop technology to let you design your site however you want. You can quickly rearrange, move, or resize sections.
Your site can have multiple pages or columns. You can also add various widgets, sliders, and other cool effects.
Elementor's responsiveness is another advantage. It loads quickly on all devices including smartphones and tablets.
WordPress Theme 8: Minimalist
Minimalist WordPress theme is ideal for bloggers. It's minimalistic and clean, which makes it perfect for those looking for something simple.
This theme's main strength is its simplicity. You can easily customize the appearance of your site by changing fonts, colors, and backgrounds.
You can also easily add multiple pages, columns, and sliders to your site. A large selection of premade designs is also available.
Minimalist looks great on all devices, including smartphones, tablets, and laptops.
WordPress Theme 9 – Portfolio
Portfolio WordPress theme will give you professional web presence.
The site also includes a variety of portfolios designed by professionals. Upload your images to your site and display them.
To highlight your work, you can also add audio, video, and slideshows.
Portfolio is responsive which means that it works well on all devices, including phones, tablets, smartphones, laptops and tablets.
Don't wait! Get started building your website with these top WordPress themes.