Converged Media: Strategic Benefits and Key Success Factors

The customer journey is the cornerstone of good marketing. Leading businesses understand this and focus on the customer journey across all touchpoints. Converged media enables seamless marketing across multiple channels, including social media. This report explains the strategic benefits and key success factors of converged media and reviews the available vendors. It is written for marketing and media leaders looking to leverage the power of social media to enhance their brand and reach customers. It also offers recommendations for a successful media strategy and identifies best practices for converged media.

Paid, owned, and earned media

The converged nature of paid, owned, and earned media has become an essential part of content marketing blueprints. While the concept of convergence is not new, marketers have been publishing findings on it for years. The right balance of these three forms of marketing depends on your business, KPIs, and deadlines. In this report, we'll take a look at the converged model and some of the best practices for its implementation.

Social media

The convergence of social, paid and earned media has created a myriad of marketing channels. These converged media channels are comprised of paid advertising, owned media like Facebook and Google+ Local, and earned media like word-of-mouth and buzz surrounding a brand. While converged media presents a new set of marketing challenges, it also offers many opportunities. Here's how to make the most of your social media marketing efforts.

Digital radio

As digital platforms expand into multiple areas, radio broadcasters are facing a number of challenges. In addition to the traditional challenges of delivering content and engaging an audience, new media platforms are also creating a number of opportunities for radio broadcasters. In New Zealand, radio stations are looking to establish themselves as a major music entertainment brand by launching The Edge TV and other streaming services. This will consolidate The Edge's position as New Zealand's number one music entertainment brand.

Online radio

The concept of an Internet-based radio station fits in perfectly with today's radio consumer culture. More listeners want complete control over what they hear, and instant access to songs that fit their mood or choice. Online radio stations are proving a powerful new source of traffic to online radio stations. In the coming years, online radio will likely continue to grow and evolve in an ever-changing media environment. It may even be argued that radio will become a completely new medium altogether.

Online video

Consumers have become increasingly independent, and they've been empowered to become producers and distributors of content themselves. Convergent communication and technology, known as media convergence, have lowered the barriers to entry. For example, through digitization, consumers have become the creators and producers of their own content. Thousands of YouTube stars have created distribution channels to reach audiences worldwide. And while the growth of converged media has led to instantaneous change and the birth of new types of content, consumers have never been better served.

Frequently Asked Questions

How can I make an automated news site?

Automated News sites allow anyone to submit stories which are then automatically published. These websites are often free to join but some require you to pay a small fee in order to publish content. Automated news websites are becoming more popular because of the ease they can be set up and maintained. These websites are also a great option for those who don't have enough resources to hire a web designer or maintainer.

How I use Zapier automation to publish more content on my blog?

Zapier automates your tasks so that you can concentrate on what is most important: creating great content.

Zapier automates the process of publishing new articles onto my blog. This allows me to stay up-to-date with new ideas and inspiration.

In this post you will find out how Zapier helps me publish more content.

How do you know if your blog is good enough to be considered a success?

Blogs are one of the most popular types of websites today. Blogs allow people to share their thoughts, ideas, and opinions. There are many blogs. Some are very popular, others are not so successful. It is the quality and quantity of the content they publish that determines whether they succeed or not. If you're looking to start your blog, here are some tips that will help you get started:

Regular writing is important. No matter how much traffic you get to your blog, if there isn't anything new posted, nobody will see it. Try to post at most once per week.
Be consistent. Do not post when you feel like it. You should follow a schedule to let readers know when to expect you to post.
Post frequently. If you only post once or twice monthly, your audience will lose interest in your blog. You should post consistently and regularly.
Write high-quality articles. You must create engaging, interesting, informative and original content. Be specific and concise in your articles.
Make sure you choose a professional theme and have an easy-to-read layout. A well-designed blog will look better than one that's poorly designed.
Add social media sharing buttons to every article on your blog. This will make it easy for users to share your content on social networks such as Facebook and Twitter, LinkedIn, Google+. Pinterest. StumbleUpon. Delicious. Digg. Reddit. Tumblr.
A mailing list is a good idea. By creating a mailing address, you can keep your subscribers updated about upcoming events.
Promote your blog. Promoting your blog will ensure its success. There are many ways to promote your blog. Posting comments on other people's sites is another effective method. You can also advertise your blog on other sites. You could also advertise your blog on other news sites, forums, or blogs.
Images are a great way to add personality. Images give life to any piece. This is especially true of blogging. You can convey a message through pictures without having to type.
Create a plan. Before you post, think about who your target market will be. Who are you trying reach? What content appeals to them most? Once you have this figured out, you can decide which posts you'll publish.
Use keywords. Keywords are vital in blogging. They allow users to find your posts easily. Instead of typing “blogging” into a search engine, you could simply enter “keyword phrase”.
Get feedback. Ask fellow bloggers to look at your work before you publish it. This will allow you to make adjustments and improve your content. Ask other bloggers for feedback on your work.

The best time to start blogging is now. RSSMasher is quick and easy to use. Create an account within 5 minutes, and you can start making money right away.

How do bloggers make their money?

Here are some ways bloggers can earn money.

1. AdSense – This is the most well-known AdSense program. There are many ad sizes.

2. Affiliate Marketing-Some people use this program in order to make a living by making money for others. Affiliate marketing allows people to promote products they are interested in using affiliate marketing. When someone buys something through your link, you get a percentage of the sale.

3. Amazon Associates Program – This is another way for you to make money on other people's purchases. If someone clicks on the link and purchases something, you receive a small price reduction.

4. Blogging – Many websites allow you to create articles and then submit them for free. Once you have enough subscribers you can make money.

5. Direct Pay: People who want to earn money from their blog posts can visit Fiverr.com or Upwork.com. This is where you can place bids on projects. I would place a job on these sites, for example, if I needed someone to write my review article.

6. Freelance Writing- Many freelance writing jobs are found online. It is important to establish relationships with publishers in order to have steady work once you are hired.

7. Guest posting – This is similar in concept to freelance work, but you don't usually have to look for clients. Instead, you post a guest post on someone else's site.

You can make a lot of money blogging. You should research all possible options and decide what is most effective for you.

Statistics

I do some edits myself and run it through a plagiarism tool to be 100% sure everything is good to go. (zapier.com)
5 Essential Tips to Speed Up Your WordPress Site Reduce your loading time by even 50-80% just by following simple tips. (themeisle.com)
Did you know that WordPress websites power more than 35% of the web? (blog.elink.io)
Each movie features a “user average,” which calculates the percentage of registered users who have rated the film positively on a 5-star scale. (kasareviews.com)
It takes a single article and converts it into dozens of 100% unique, human-quality articles. (kasareviews.com)
According to Listrak, the average documented… Marketing Tools: 25+ Free Online Apps For Your Marketing Agency Archita Sharma Digital marketing tools make our work easier. (automate.io)

External Links

How To

How to make money with your blog

Blogs are an excellent way for people to read your thoughts and share them with the world. But how can you turn your blog into a profitable business?

It is easy to create a product or a service that solves a problem. Then, you need to find ways of making money with that product.

It is possible to create a membership website where members pay monthly fees for exclusive content. Maybe you'd like to set up a consulting company where clients can solve problems and you earn commissions based upon the value provided.

Whatever you do, once people are satisfied with your product or service, they will start to earn income.

However, blogging is not just about making money. To keep writing great blog posts, you will also need to plan a strategy for increasing traffic to your website.

There are many ways to share your content, but sharing it across multiple platforms is the best strategy. For example, you might post links to your latest articles on social media sites such as Facebook and Twitter.

These articles could also be included in any email newsletters that are sent to subscribers. This way, you can reach a wider audience with a higher likelihood of them clicking through to your article.

Guest posting campaigns on related websites and blogs is another popular option. This will help you increase traffic to your site and improve your visibility.

If you have many Instagram followers, these networks could be used to promote your blog. Influencers can be paid to share your content.

If you're a good at drawing attention to yourself and your products, you might consider doing paid advertising. Many companies offer services for promoting specific products or services online.

Once you are clear about the type of revenue you want, it is time to start thinking about the best business structure for you.

Register as a retailer, for example, if physical goods are your goal. You will also need to create an e-commerce platform if your plan is to offer digital downloads.

However, if you just want to write about whatever interests you, you don't necessarily need to register any particular business structure.

Instead, you can operate under the brand umbrella. That means using your name and photo wherever possible. This will give you more flexibility in choosing the projects you wish to work on.

There shouldn't be any obstacles as long you have clarity about your goal.

Only thing that can get in the way of your success is time. Once you've determined how you want money, you need to set aside some of your personal time for your new venture.

That doesn't mean you should neglect other aspects of your life. To avoid burning yourself out, balance is important.

To automatically publish new and original posts every day, we recommend the use of an autoblogging program like RSSMasher.

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Artificial Intelligence – How to Automate WordPress Blogs

AI Accelerates Blog Topic Research

Many people struggle with finding good blog topic ideas, especially since every day, there's a new post about how to come up with great blog topics. It doesn't have be difficult. If you know where to look, it can be quite simple. There are many ways to find blogs that discuss similar topics to yours. Here are some favorites of mine:

Google Trends This free tool lets you see how searches have changed over time. This allows you to see a snapshot of searches made worldwide. You can also use spikes in interest for certain terms as inspiration for future blog posts.
SimilarWebSimilarWeb allows you to see which sites are linking to yours. They give you data on domains, social media profiles, and even mobile apps that link to your site. This will help you to identify potential influencers who may be interested in sharing the content.
Look For Topics On Social Media If you're looking for new blog topics, check out Twitter hashtags. A quick search for #blogpostideas can show you the most trending topics about blogging. Instagram is another popular site to find blog topics. You can search hashtags that are relevant to your industry (e.g. #marketing, #seo), and discover trending topics within each.

Blog Post Automation With AI

The writing process is where you will see the most efficiency gains with artificial intelligence and WordPress. No more sitting in front of blank spaces wondering what your next blog post's first word will be. These tools can be used to generate the actual words you need for your next post.

Many online tools can also help you find inspiration to write your next blog post. Here are some resources that I love:

You can look through the list, learn about each blogger and comment on their posts.

You might find it relevant to your topic.

Enter the keywords that you are interested in and select the category. Voila! Your sidebar displays your next blog article idea.

You can browse topics in your niche, read what others are saying, and even submit your ideas.

Create AI Briefs with the following tools:

SEO Surfer: This keyword research tool lets you create customized reports based upon any combination keywords or phrases. It also offers suggestions for improving your rankings via analysis of backlinks, competitor analysis, etc.
MarketMuse Content brief – MarketMuse, an all-in one marketing platform, includes tools to help businesses grow. These include content creation, lead generation, social media management, and much more. The Content Brief feature allows you to quickly create a brief about a specific topic.
Frase – This simple text generator generates random sentences by using different sentence structures. You simply need to enter the keywords that you want, and it will generate a number of unique sentences.
Jarvis- Jarvis is an machine learning platform that uses natural speech processing (NLP), which analyzes text to create models that are able to predict human intent. This technology allows you to automate the creation and distribution of blog posts, as well as other content types.

AI Platforms to Help Create New Blog Content

Several platforms available today allow you to write your own blog posts using artificial intelligence. Here are some examples.

Turing – Turing is an automated publishing platform that allows you to publish high quality articles without having to know how code. You only need to provide the topic, title and body of the article, and the software will take care of everything else.

Content Creation Tools That Use Artificial Intelligence

If you don't have time to write your blog post but still want to get started blogging, you may want to consider one of the following options:

WordPress.com – WordPress.com offers free blogs hosted on its servers. You can choose between a self hosted WordPress site or a managed WordPress Engine service. Both options offer unlimited storage, bandwidth, and automatic updates.

Wix – Wix – Wix makes it easy to build and maintain a professional-looking site.

Medium – Medium is a great place to share your thoughts and opinions with others. Medium is a great place to start a blog.

Blogger – Blogger is a free blogging platform originally developed by Google. It is no longer owned by Google, but it is widely used and supported.

Blogspot: Blogspot, a free blogging platform provided by Google. Google does not technically own Blogger. There is much debate about whether or not it should be considered part the Google family. Regardless, it's still very popular and has been around since 1999.

Tumblr – Tumblr allows users to post brief messages, called “tumbles”, on a microblogging site. Users can follow one another, comment on other posts and subscribe to other Tumblrs.