Data Driven Content – The Next Big Thing in Marketing
Data driven content is created with a specific goal in mind, and incorporates data from search engine rankings and competitor websites into the content creation process. These databases contain over 500 billion data points and more than 600 million search queries, making it easy to see what your audience is looking for and what content is performing well. Including this data in your content creation process can make your content more effective and predictable.
Companies that incorporate proprietary data in their content marketing campaigns often see higher engagement levels than those that do not. This is because statistics are far more likely to be shared than other content types. Moreover, data driven content is an ideal way to optimise website content and generate free, organic leads. Regardless of the industry you are in, it is crucial to include data driven research in all of your campaigns and marketing efforts.
The key to creating a data-driven content strategy is utilizing customer profiles and buyer personas. Using this information to create highly targeted content campaigns is crucial for increasing ROI. However, there are some risks associated with this approach. It can lead to a waste of money if based on intuitive feelings and speculations. In other words, data should be the fuel for your content marketing machine, not your intuition. This way, you can create an effective content marketing program and get more conversions and leads.
Identifying customer pain points is vital to developing a data-driven content strategy. You can do this by using a customer relationship management platform or by email. This will help you understand your customer's needs and objections, thereby shaping your content strategy. Without this insight, you risk losing valuable tips and feedback from users and leads.
Using data visualizations in content is an increasingly effective method of storytelling. It not only makes content more engaging, but it also helps build credibility and authority for the brand. By combining data visualization with storytelling, you can create a content that attracts attention and social shares. In fact, data-driven content is the next big thing in marketing.
A great example of a data-driven content strategy is personalized content. It uses historical behavior and visitor information to create a personalized experience for customers and leads. This type of content is known as smart content, and it makes content more effective and personal for both users and businesses. Data-driven content can even improve conversion rates.
To achieve maximum effectiveness from data-driven content, you must make the data-driven mentality permeate key areas of your business. There are no special boot camps required for this, but you should create a culture that embraces data-driven thinking throughout all levels of the business. The red thread should cut through all functional teams, including design, copywriting, social media messaging, paid media, and user journey mapping.