Different Types of Content Marketing Categories

Creating case studies and client profiles can be difficult. These types of content are highly influential, but they aren't available on most business websites. That's because they're difficult to create. However, they carry a lot of weight with readers, as they demonstrate how successful your company's services are. Additionally, they are highly influential when it comes to B2B buyers, who value these pieces over other types of content.

Creating long-form content, including blog posts and whitepapers, can be an effective way to engage your audience. These documents can be informative and educate your customers on specific topics. For example, a short-form piece may list the differences between ceramic and granite countertops, whereas a long-form article can discuss the advantages and disadvantages of each. While this type of content is easier to create, it does take a bit of planning to ensure that it is useful to your customers.

A case study is an example of user-generated content. It's a testimonial or review posted by a customer. It boasts credibility because the customer has used the product or service, and they've used it to make their own decision. A case study is an example of client testimonials, but it's also referenceable. It's usually backed by research and shows how the product or service has helped a particular client or business.

Emails are also one of the most powerful forms of content marketing. They're 40 times more effective than social media, and they're much more personal. Newsletters, promotional emails, and shopping cart reminder emails are all great examples of email marketing. Be sure to include engaging language in your newsletters or forms. If you want to convey more information, consider an ebook. It's an easy way to provide more information. Then, use these eBooks to share with others.

Another type of digital content is a white paper. A white paper is a PDF file with 3-5k words. These documents are typically downloadable and can be published as an eBook. Both forms of content are great for building authority. They can also help boost keywords and collect leads. There are many types of marketing content. If you're trying to grow your business, consider developing different types of content. For instance, you might want to create a PDF for your website.

There are many types of marketing content. Those that are visual, like videos and infographics, can be effective tools to engage with audiences. These kinds of content are easy to read and can be a great way to communicate a message. They're also effective in social media, as they're often shared with a large number of people. The type of marketing material you use will depend on what your audience prefers.


Wayne Atkinson
Wayne Atkinson

Wayne Atkinson is co-creator of VidPenguin2, RSSMasher Technology, Masher Sites, and the Autoblogging Ads Network. Wayne a 53 years old entrepreneur living in the UK, with 32 years of experience as both a software developer and product designer. Wayne is most passionate about helping others develop their own businesses with automated tools and out-of-the-box marketing strategies.