Email Marketing Stats 2020
Email is the most popular way to communicate with customers, but it's important to understand the different email marketing statistics. First of all, you should understand what the main objectives of an email are. What are your primary goals? Are you trying to generate sales? Do you want to increase brand awareness? Or are you simply promoting a new product? Those are the four main goals of an email campaign, and all of them are vital for your business's success.
To understand how well your email marketing campaigns are doing, you must understand your audience's behavior. For example, did they purchase a product or service? This is important information for marketers. The average open rate for a promotional email is 14.1%. In comparison, the average click-through rate for an e-mail is 0.7%. The lowest CTR, however, is 0.16%. Unsubscribe rates are the same.
In addition to conversion rates, you can also look at email click-through rates. This will help you understand whether your subject lines are working or not, and whether you're sending the right emails. An open rate is the number of people who open your email, divided by the number of emails you've sent. Most email providers provide this data, so you can use it to optimize your marketing strategy. If you're unsure how to calculate your open rate, consider hiring a third-party provider to track it for you.
According to email marketing statistics, 28% of subscribers want promotional offers sent to them twice or three times a week. More than 17% of email recipients expect emails on Wednesdays, Thursdays, and Fridays. The weekend has the lowest open rate, and weekends have the highest unsubscribe and abuse rates. If you want to improve your email marketing strategy, try a free 60-day trial. It's not too late to get started.
One of the most important email marketing statistics is that mobile devices are the most popular way to reach customers. Nearly 40% of people check their email on a mobile device. In addition, 65% of consumers check their email every day. In fact, 74% of Baby Boomers prefer emails over other forms of communication. This is an important statistic to remember, as it helps you tailor your emails to each individual. It's the perfect time to create a great email subject line.
Emails are a great way to reach your audience. By providing personalized and relevant content, you'll get an in-depth understanding of your audience. This means you can increase your open rate and increase your click-through rate. In addition to these important email marketing statistics, email newsletters are a great way to attract new customers. For your website, it's important to send newsletters to your list to ensure you'll be seen.