How to Brand Infographics for Social Media

Infographics can help you tell a story and reach your audience in a variety of ways. You can share your infographics on social networks like Facebook, Pinterest, and Instagram. These sites allow you to customize the design of your infographic to showcase your brand. You can even use your company's logo, colors, and fonts to brand the infographic.

Create a board centered around your infographic

To create a powerful infographic, there are a few simple steps you should take. First of all, you need to determine the purpose of your infographic. Are you trying to sell a product or a service? If so, then the goal should be to give useful information that helps people make better decisions. Secondly, you should decide how to present the infographic. You can create a text-based infographic, or a more image-based one. Depending on your style, you may use images, or charts and bullet points.

Depending on the audience you're targeting, an infographic should be designed to tell a story. A timeline infographic is a great way to tell a story. It can give a history of your business or industry or product and can show how it developed over time. You can use original data from third parties, as long as you properly cite your sources.

Brand your infographic with your brand colors, fonts, logo, and URLs

When you brand your infographic, you're giving it a professional and eye-catching appearance. Ensure your colors, fonts, and logo match your brand's style guide. You'll also want your infographic to have a consistent tone and flow. Find the right tone for your brand and its mission.

Using your brand's colors, fonts, logo, and URL is the best way to make sure your infographic reflects your brand's identity. It also makes it easier for your readers to find and share your infographic. Remember, your brand's visual representations evoke emotion, which is a powerful tool for conversions. Choosing smart fonts for your infographic is critical. You want to avoid fonts that are too colorful, childish, or overly-fancy. Also, use fonts that translate well on mobile. Many purchased fonts don't resize based on the size of the screen.

Upload your infographic to Instagram

An infographic is a great way to share information and engage an audience. An infographic combines data and visuals to convey information. You can use images and video from Instagram to create your infographic. It can also be used for comparison purposes and industry information. To create an infographic on Instagram, check out these tools:

One of the best ways to share an infographic on Instagram is to use stories. Stories allow you to use stickers and other Instagram functions. You can also include questions and call-to-actions in your posts. Instagram also allows you to use multiple photos in a single post.

Create a Pinterest board centered around your infographic

One way to create more traffic for your social media posts is to create a Pinterest board centered around your infograph. Pinterest allows you to pin images in different categories. For example, you can create a board centered around an infographic about social media marketing. You can use keywords to optimize your pins.

To make your infographic searchable, you need to add a description. Infographics are very visual, so Pinterest is a great platform to feature them. Use relevant keywords in the description.

Create a Twitter board centered around your infographic

In the world of social media, infographics are hugely popular. In fact, a recent study from BitRebels showed that infographics on Twitter get more retweets than articles or images. The difference is in the format. Since Twitter is primarily text, it is important to share your infographic on Twitter as often as possible. To do this, you need to tweet the link to your infographic. Keep it short to save space and indicate it with a hashtag.

It is also important to keep in mind the size of your infographics. The most recommended size is 800px by 440px, but some social networks may require different sizes. For example, Facebook resizes images to fit its format. Therefore, if your infographic is too large for Facebook, it will be too small for Twitter. To compensate for this, you can upload a screenshot of your infographic to your Facebook page and include a link to the full infographic. Using this technique will help boost your audience's engagement.

Frequently Asked Questions

What is strategic content marketing?

Content Marketing is the art or creating valuable content that can be shared across multiple platforms. It is all about giving people what you want. The most successful companies are those who understand this.

Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.

Listen carefully to what people think and get to know their interests. Next, create high-quality content to answer their questions and solve their problems. This builds trust and loyalty and ensures you are top of mind when they need your product or service.

What is the difference between content marketing and content creation?

Content marketing is the belief that all great brands share the same message. They are consistently delivering valuable information that people want and need.

Content marketers are skilled at creating the right content for every channel and time.

They are also skilled in developing a strategy to promote and distribute.

That is, they think strategically about the things they do and what it means.

This core skill is essential for a content marketer to succeed.

Content marketing is it worth the investment?

Content marketing is essential to any online business strategy. It is also a very effective way to increase brand exposure. Content marketing is not just valid for customers, but it makes you stand out from the competition.

It's all about providing valuable information that people want and need. Content marketing is a key component of any digital marketing strategy. It helps companies engage their target markets.

What is my ROI from using a Content Marketing Strategy?

The average return on investment (ROI) for businesses that implement a Content Marketing Strategy is between 5x and 10x higher than for businesses that don't.

A Content Marketing Strategy is designed to generate leads and sales.

It is also intended to give valuable insights into your company. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.

If you are curious about how much you could make from a Content Marketing Strategy, I can tell you:

It's easy to double your overall revenues.

What role does a content strategist play?

Content strategists can help understand what people search on the Internet. They optimize your website for search engines and help you rank well. They also create content that can be shared on social media sites, such as Facebook or Twitter. And they write copy for websites, blogs, and advertisements.

A content strategist is a member of a marketing team that helps organize an online strategy for a company. Although content strategists can work in their own right, they tend to collaborate with other members of the team to make sure each piece of information serves its purpose.

How can Content Marketing Strategy help you?

Content Marketing Strategy grants you access to data you would not otherwise have. This data allows for you to evaluate which types of content are performing better than others.

It will help you determine the best strategies to increase traffic to your website. It provides insights into your audience's behavior, which can help you create better content.

This allows you to spend less time worrying about which content is good and more on what works.

The Content Marketing Strategy helps you identify the messages that resonate with your audience.

Analyzing these messages will help you determine what content your customers prefer. So that you can continue creating similar content and keeping those ideas in motion.

Finally, a Content Marketing Strategy will help you track your content's success. As you continue sharing different content types, you can easily see which ones convert better.

A Content Marketing Strategy can be summarized as the key to ensuring that your content performs well.

Statistics

Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
Seventy-two percent business to business (B2B) (mailchimp.com)
Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)

External Links

How To

How to increase traffic to your blogs using helpful content

How to increase your traffic with useful content

Content marketing is one of your most powerful tools to drive traffic to you blog. Content Marketing is the process of creating valuable and informative content for your target audience. This allows you to build trust and credibility with readers which will result in increased traffic.

This strategy is only possible if you have great content. Great content means that your posts are interesting, educational, and engaging. You want your visitors to return to your blog for more. These are some tips that will help you increase your blog traffic.

Create useful content You should always aim to create quality content. Your goal should always be to add value to readers. This is best achieved by writing content that answers readers' questions. If someone asks “How can I make my website mobile-friendly?” you could write a post answering that question.
Write About Topics That Interest People

If you're writing about something that doesn't interest your readers, they won't stick around long enough to read your entire article. Try to write about subjects that interest your readers. If you are selling dog food, for instance, don't write politics.
Add links to other blogs and websites

You give your readers an additional reason to come back to your content if it contains links to other blogs and websites. It shows that you respect your readers' time and care about their thoughts.
Images & Graphics added to your content

Graphics and images give life to any piece. They can also help make content appear professional and polished. Be sure to use relevant graphics and images for each topic.
Use short teaser headlines with descriptive subheadings

A short headline is ideal for people with shorter attention spans. For longer paragraphs, you can use subheadings that describe the content. This allows people to quickly scan the content and locate the relevant information. The reader will be able to scan your content faster if there are no subheadings or headlines. Also, use bullet points and lists. These headings are useful for breaking up long paragraphs into smaller parts.
Be consistent in your writing style

All of your content should be consistent in tone, style, and message. Avoid using different styles on your blog. Avoid exclamation marks too often!
Prioritize Quality over Quantity

It is easy to fall for the trap of thinking more content equals greater results. It doesn't mean that you have to publish hundreds of articles per day on your blog. Only publish high quality content that offers real value to readers.
Be consistent with your posts

When it comes to blogging, consistency is key. Do not publish several articles on the same topic without publishing something at least once per week. Readers like consistency because it makes them feel like they know who you are and what you stand for.
Promote Your Articles On Social Media

Promoting your content on social media sites such as Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc., is a great way to gain exposure for your blog.
Answer questions in your post

Answer questions asked by your readers. This will let your readers know that you care about them and are willing to help.
You can offer value to your readers through “How To” guides

It is one of your best ways to build trust and rapport with your readers. This content will help your readers acquire new skills and techniques.
Get feedback from Your Audience

You can improve your content by asking your readers for feedback. Ask your readers what they want to see in your content.