How to Build a Content Management Team Structure

Whether you're a small start-up or an enterprise-wide brand, it's important to design your marketing organization around your customer's journey. This means setting up teams and assigning responsibilities for different aspects of marketing. It also means establishing clear communication between departments. In today's marketplace, customer-driven marketing is a popular trend. By understanding the needs and wants of customers, your marketing team will be better equipped to meet them.

Marketing organizations can follow a few different models, but they are all based on the same basic principle: customer segments. For example, a large enterprise company may have different groups based on their industry, their target audience, or their geographic footprint. In some cases, a company may choose to create a B2B group, a group for employees, and a team for marketing in a given country. Regardless of which structure you choose, it's important to use a common template for all departments.

In addition to the general marketing function, a company may also have a product marketing team. This group designs and develops the communications for a specific product. Other departments may focus on copywriting, SEO, or design resources. If a company has many different products, it may break into departments and assign certain people to handle each function.

One of the biggest advantages of a decentralized structure is the ability to make decisions quickly and efficiently. It also enables organizations to hire marketers with deep expertise, and allocate dedicated resources to a product or business unit. This way, the marketing organization's priorities align with those of the product. The decentralized structure also has its downsides. For example, it can be inefficient to leverage customer data for marketing purposes. Additionally, it could lead to duplicate messages to the same customer.

Frequently Asked Questions

What is Content Strategist?

Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers who help brands tell stories that will inspire action.

Content strategists have the ability to develop strategies that attract current and future customers. They use data analytics and storytelling to create experiences that entice customers to buy products, visit stores, and share their excitement online.

They are also familiar with how to integrate social platforms into these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.

These strategists help marketers translate their ideas into tangible plans. This includes content creation for different channels (such print or television), creating creative briefs and managing the budget.

What are the different content strategies?

Content strategy is a term that encompasses all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. This is more than what you post on social networking sites like Facebook or Twitter. It also includes what content you highlight on your blog, website, and other online properties.

Content strategy is important as it helps you choose where to spend your time, how much effort you need, what content you should use, and the messages you wish to convey.

It's all about understanding the content that fits into your business goals and objectives. This will help you to achieve them.

How can I measure success with content marketing?

There are several ways to measure the effectiveness of your content marketing strategy.

Google Analytics is a good tool to measure your progress. This tool will allow you to see from where your targeted traffic is coming and which pages they visit the most frequently.

It also tells you how long each visitor stays on your site before leaving.

You can use this information to improve content to attract people's interest and keep them engaged for longer durations.

You can also use these questions to gauge the success of content marketing efforts.

Is my email newsletter providing any value to my subscribers? What percentage of my mailing list have purchased paid memberships? How many people have clicked through to my landing page? Does it convert more people who click through?

These are all important metrics to monitor over time.

Another great way to measure success in content marketing is to track the number of people sharing your content on social media.

Start now if you don't already. This could make the difference between being noticed and not being seen in your industry.

What is the difference of content marketing and content creation?

Content marketing is the idea that all great brands have the same message. They continually deliver useful information that people want or need.

Content marketers know how create the right content to fit each channel and at different times.

They are also skilled in developing a strategy to promote and distribute.

Also, they are strategic about what they do and why they do it.

This is the essential skill set to become a content marketer.


  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (

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How To

How do you build a content strategy for marketing?

Understanding what content you want to create is the first step. Once you have a clear understanding of your clients' needs, you can start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Every piece of content must have a purpose. It doesn't matter what type of content it is, blog posts, social updates, ebooks, or any other, they all need to serve one purpose.

Once you determine which type of content you want to produce, then it's essential to find out who your target market is. What are their interests and what do they care about?

Next comes the task of identifying your target audience and finding ways to communicate. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.

Next, decide how you are going to communicate with your target market. This goes back to the purpose of writing the content. What problem does it solve Is it helpful? Does it make their lives more easy?

Once you're clear about the type of content that you create, it's now time to determine what you want. So, do you want to share information on your industry? On current events? On specific products and services? This question determines your focus.

After answering those questions, you can combine everything to create one package.

It is your responsibility to make sure every piece you create serves its purpose. You don't want anyone to waste their time or energy so make sure you build quality into all aspects of your content.

Don't forget that a great content marketing strategy has many moving parts.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.