How to Create an Example Social Media Strategy Document
An example social media strategy document is a great resource for those who are just starting their social media marketing campaigns. These documents should include a number of things, from audience research to distribution channels and engagement specifics. It's also a great tool to use when creating a new social media campaign. The information contained in these documents can be used throughout the organization to guide future efforts. Here are some tips to create a solid strategy document.
A social media strategy document is usually presented in the form of a text document or slide deck. It should provide context on the business challenges, identify your target audience, and compare these breakdowns with other audiences. It should also include specific recommendations to achieve the goals. You can create a one-page strategy summary or a 50-page deck. It's up to you how much detail you need to include and what format you'd prefer to present it in.
A social media strategy document should also be constantly updated. It's important to change your strategies frequently, so you can monitor the results and make necessary adjustments. You shouldn't assume that a strategy will be perfect the first time around. Always keep track of your goals and monitor how your social media efforts are going and make sure your strategy matches them. If you think it works for one brand, it might not work for the next.
Another great tool to use is a content calendar. A calendar allows you to schedule your posts in advance. You can make a monthly or weekly schedule for each of your social media accounts. It's best to develop a content calendar that spans as many months as your campaign will be running. In addition to creating a strategy document, you should also include an editorial calendar. An editorial calendar helps refine your brand voice, allowing you to plan ahead for any changes in your strategy.
Your strategy document should also include your metrics. Key performance indicators are the metrics that will help you measure the success of your social media campaign. For example, Twitter cycles news very fast, so it's best to post the same content multiple times per day. Other social networks, like Pinterest, work differently. For instance, it's best to post a single article, while others prefer to post multiple times. A content calendar is a good way to keep track of your audience's preferences.
You should also create a social media content calendar. Your social media strategy document should have a weekly or monthly schedule, with specific dates and milestones highlighted. Ideally, the calendar should be as long as the campaign will run. It's important to define your target audience, and use a balance of topics in your social media strategies. By developing a calendar, you can refine your brand voice and improve engagement with your audience.