How to Create and Curate Engaging Content For Your Social Media

When deciding to curate content, the first step is to define your theme. For example, if your company sells agendas, your content might focus on time management and productivity. Other companies might focus on a specific topic. In any case, you need to find a balance between original and sourced content. Using a social media management tool can help you make this process easier.


  • Define your theme and find a balance between original and sourced content using a social media management tool.
  • Incorporate curated content into your marketing calendar and ensure it is relevant and educational, helping your audience understand a particular topic.
  • Use content curation to develop a trusted source in your industry, establish yourself as a thought leader, and save time on tasks such as social media posting.

Once you have chosen what to curate, you'll need to ensure you can incorporate it into your marketing calendar. You can sprinkle your curated content throughout your social media feed. To get the most from your curated content, source it from reliable sources.

If you want to curate content on a passionate topic, use Google Keyword Planner and other online tools to learn more about what people are interested in. You can also conduct surveys and look for opinions on your chosen topic. You can even use a service like Social Champ to automate content curation. This tool lets you find the latest content on your favorite blogs and suggest topics to cover.

When you curate content, make sure that the content is relevant and educational. It shouldn't just be a link to another website but also be useful and helpful to your audience. For example, if you're in the tax industry, make sure your content helps your prospects understand the laws and processes in their state.

Social media is awash with threads and discussions. Creating curated content that shares the best insights from these discussions is an effective way to connect with people in your target audience. Moreover, it can also help you to establish relationships with fellow content creators. It may even lead to collaboration opportunities. Once you know how to curate content, you can start reaping the benefits!

When creating content for your audience, you should create a list of topics your audience is most interested in. For instance, you can create an email newsletter featuring articles from various sources. You can also use a social media monitoring tool like Keyhole to monitor topics and gain valuable insights about your audience. Then, you can use these lists to curate content.

Content curation can also help you develop a trusted source in the industry and help you establish a position as a thought leader. In addition, it can help you manage your social media presence and various other resources. Finding the best content can save valuable time for other tasks, such as posting on social media.

Content curation involves finding content from different sources and repositioning it to your audience's needs. You can do this through email newsletters, social media channels, and even Google Alerts.

Frequently Asked Questions

What Content Marketing Strategy is right for me?

A Content Marketing Strategy is perfect if you know exactly what you want to communicate.

If you are looking for some direction before starting, these are some questions:

Do I need my business to communicate something particular? Or do I want to create content that resonates with general audiences?

Do I want to focus on generating leads or converting visitors into buyers?

Do I want to promote one or more products?

Am I interested in reaching people outside of my industry?

A Content Marketing strategy will be the right choice if you answer yes to these questions.

How do I calculate my return on investment from a Content Marketing Strategy

Businesses that use a Content Marketing Strategy have an average ROI of 5x-10x higher than those that don't.

A Content Marketing Strategy is used to generate leads and sell.

It is also intended to give valuable insights into your company. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.

So, if the content marketing strategy is something you're interested in, here are some numbers:

You can easily double your overall revenue.

What is a Content Strategist, and how do they work?

A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who tell stories about brands to help people make decisions and take action.

Content strategists can create strategies that are engaging for current and future customers. They can combine storytelling and data analytics to create compelling experiences that inspire people to visit stores, purchase products, and share their enthusiasm online.

They are also able to integrate social media platforms into these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.

Content strategists translate ideas into concrete plans that marketers can execute. This includes creating content for print and television, developing creative briefs, and managing budgets.


  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (
  • Seventy-two percent business-to-business (B2B) (
  • We found that 40% of businesses don't have a documented strategy yet. (
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (
  • An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (

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How To

How can you create a content marketing strategy for your business?

The first step is understanding what content you want to create for your clients. Once this is defined, it's time to start creating content. This could mean creating an editorial calendar and planning the source of this content. Every piece of content must have a purpose. Whether you are writing blog posts, social media updates, or any other content, all of them should serve the same purpose.

After you have decided what type of content you want, it is important to identify your target market. Which market are they most interested in and why?

Next, you need to identify your target market. Then, find ways to communicate with them. You can connect with people through social media, but other options are available, such as podcasts, videos, and webinars.

After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This is how you will determine the reason for writing the content. What problem is it solving? Are they satisfied? Do they think it will make their lives easier?

Now that you are familiar with the types of content you produce, it is time to decide what to say. What do you want? On current events? On specific products and services? This is your focus.

After you have answered these questions, it's time to combine all the pieces into one package.

You want every piece of content to be effective. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.

It is important to remember that content marketing has many moving parts.


Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.