One of the best ways to generate leads is to give away free content. This content can come in the form of videos, podcasts, printables, apps, eBooks, and audiobooks. Ideally, the content should be 90% useful and 10% persuasive. This way, the people who use the content are more likely to become future customers. Another good strategy is to use LinkedIn to find unseen potential prospects.

Blog posts

If you're looking to generate leads from your blog, the most effective way is by creating content with high traffic potential. Then, distribute it through social media to attract more readers. Using the right keywords is important. By choosing long-tail keywords, you will increase your chances of getting found by users who are already interested in your industry.

Guest posts

Guest posts are a great way to get your brand in front of new people. These articles are published on different websites, and you can use them to generate leads. However, you will need to be careful when choosing where to publish your posts. You have to consider several factors, including domain authority and social following, engagement, and social shares.

Live events

Live events can be a great way to generate leads. Not only can they generate a lot of traffic, but they also give your business a face. You can also give away free products like key chains or bottles to attendees, or create a barter system by asking them to return the gifts in return for a social media like or a newsletter subscription. QR codes are also a great way to capture attendees' contact information.

Online forms

Online forms are a great way to collect contact information from visitors to your website. Once a form is submitted, the data is immediately recorded in business management software. More businesses are using online forms to generate leads. In fact, 64% of companies said they use online forms as their primary form of communication. In addition, 50% of companies surveyed said their online web forms have the highest conversion rates. This means that online forms are a very effective prospecting strategy. The next step is to create compelling content for these forms to increase conversion rates.


Search engine optimization (SEO) is an important step for generating leads for your online business. You need to have high quality content on your site in order to rank high in SERPs. This is achieved by optimizing your website with relevant keywords. You should focus on specific keywords on the homepage, blog and landing pages of your website. This will make your content more relevant to your customers' needs.


Search engine marketing (SEM) is an effective way to drive traffic to your website. It works by placing paid ads in search results. This allows people searching for certain keywords to click on the ad, fill out a contact form, call the phone number in the ad, or visit your business. These paid ads are also known as PPC ads. This type of advertising is beneficial for small businesses because it increases the visibility of a small business online. This means that more potential customers will find your business and are more likely to call or visit it.

Frequently Asked Questions

What is Content Marketing Strategy?

A Content Marketing Strategy gives you access to data you wouldn't otherwise have. This data allows for you to evaluate which types of content are performing better than others.

It can help you decide which strategies are best to drive more visitors to your site. And it provides insight into your audience's behavior so that you can develop even better content.

This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.

A Content Marketing Strategy can help you determine what messages resonate best with your audience.

By analyzing these messages, you can figure out what content they prefer. You can then create similar content and continue to develop your successful ideas.

Finally, a Content Marketing Strategy helps you track your content's performance. You will be able to easily identify which types of content converts better by sharing them more.

A Content Marketing Strategy is the key for ensuring your content performs to its potential.

What is strategic content marketing?

Content Marketing is the art or creating valuable content that can be shared across multiple platforms. It is all about giving people what you want. This is what makes the most successful businesses.

Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.

Knowing what people care most about is key. Listening carefully can help you understand their thoughts and feelings. It is important to provide high-quality content that solves their problems and answers their questions. This builds trust and loyalty, and makes sure you're always available when they need your product/service.

Is content marketing simple to measure?

Yes! Yes. It will help you decide if your efforts were a success and whether you need changes.

It's possible to track how many visitors came through different sources including email, social networks, paid advertisements, organic search, and others. You can also track conversions like sales leads, purchases, and other lead generation.

These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.

How to use Blogging to Generate Leads in Your Business

Leading B2B companies understand how crucial online leads are to their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. So if you are wondering why this happens, here are five reasons you may not have been generating effective leads.

Reason 1 – You are not optimizing your website – Even if a blog exists, it isn’t making you money. Blogging is a great method to attract new customers. You won't make any money if your blog posts solve problems for your audience.

To ensure your blog is profitable, optimize it by ensuring it meets search engine guidelines and uses keywords people are searching for. This increases the likelihood of people finding your blog post.

Once they've found your blog, you need to provide value by answering all their questions and offering solutions right away.

Keyword Toolbox, a keyword research tool that allows you to search for keywords, is the best way. You can then add the keywords to your page title or meta description, as well as to your body text.

You should also include calls to action (CTAs) throughout your blog. CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.

These actions increase the chance of a sale, and they give you insight into which information users are most interested.

You can learn how to start a successful blog by reading our guide.

Reason 2 is that you don't know where to start.

It takes time and effort to build a good reputation and establish yourself in your field. This is why it is important to write about topics that you are passionate about.

Your goal in writing is to answer “Why should I Hire You?” Focus on solving problems when writing.

This will allow you to stand out from other businesses trying to sell your products.

Your blog should not only help your prospects but also be of benefit to them. Consider ways to share your expertise with others. You could share your knowledge about current trends in your field or tips on saving money on home improvements.

You can include links to resources so that your viewers can find out more. These could include videos or articles by experts in your field.

Reason 3: You don't have any clients, and you don't want them – all you need is to make more sales now!

There is no quick fix for building a successful business. It takes time to build trust with your target markets.

You don't necessarily have to spend hours crafting content if your goal is to meet potential clients. Post ads on social media platforms like Facebook or LinkedIn instead.

Avoid wasting money on useless advertising. Create ads that are based on your ideal client's demographic. You will likely have many female clients if your website design business is run by a woman.

Instead of targeting all men you could target women based on their location, age, income, and other factors.

After creating your ad, you should follow-up by sending a message directly to your potential customers when you get a click through.

Keep in mind that not everyone visiting your site must pay. Some traffic sources that are accessible can bring in more sales than the paid ones.

One example is hosting a contest for those who sign up via email. You could even offer gifts for people who sign up to your mailing lists.

Finding creative ways to attract people without spending too much is the key.

Reason 4: It's not possible to afford advertising – your business is too busy to invest in it.

You must always prioritise your work over your company. For example, if you are too busy running your business to advertise it, then you won't be able to grow.

It's possible to become overwhelmed by the number and complexity of tasks that you must complete each day.

Get organized. Take one hour each week to organize and review what you need to do for the remainder of the week.

Once you start, you will notice how much easier it is to manage everything else.

What Content Marketing Strategy is right for me?

A Content Marketing Strategy is perfect if you know exactly what you want to communicate.

If you are looking for some direction before starting, these are some questions:

Does my business need to communicate something specific? Or do I want to create content that resonates with general audiences?

Do I prefer to focus on generating sales leads or visitors becoming buyers?

Are you trying to promote one or multiple products?

Are you interested in meeting people outside my industry?

If the answer is “yes” to any question, then a Content Marketing Strategy is just what you are looking for.


  • Seventy-two percent business to business (B2B) (
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (

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How To

How to Make Great Content to Compliment Your Content Marketing Strategies

The Importance of Content Creation

Content marketing strategies are essential to any business. They can help you reach your target audiences, position yourself as thought leaders, and build relationships. If they aren't executed well, however, all of these efforts may be wasted.

Content marketing is about providing valuable information to potential clients via written, audio, and video formats. It should be engaging enough for clients to read or listen to, and also provide valuable information. It should also include keywords that match their interests and goals so that they'll click the link and visit your website when they find it.

Your ability to connect with your audience is the key to content marketing success. If you don't know who your ideal customer is, how will you be able to communicate with them effectively? Knowing your target market is key to communicating effectively. Once you do this, you'll be able to craft messages that speak directly to them and give them exactly what they want.

Once you know your target market you can start to come up with content ideas that will appeal to them. It's possible to start writing blog posts on general topics like “how you make money online” or what social media marketing is. But, once you know your audience, it will become clear that they have specific problems that need to be addressed. Perhaps they have trouble finding work-life balance or want tips to save money on groceries. Whatever your case may be, think about the problems that your ideal client has and write about these issues.

Make sure you have the right tools available to make your content look great on mobile devices. It's also worth sharing via email or social media such as Facebook, Twitter and LinkedIn. You never know who might see it!

Video can be a great way to enhance your content marketing strategy. Videos are usually easier to read than long blocks. People are more likely to watch videos than they are to read. Video is more popular than reading articles so you will probably get more viewers. You can share videos across multiple platforms so that you can share them with your family and friends.

Content marketing is a great way to connect with your audience and gain new leads. High quality content will improve your brand's visibility and help you attract more people to your site. The key is to create content that helps your audience solve problems and meet their needs. You'll have a successful content marketing campaign if you can do that.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.