Email open rates vary across the industry. Some companies see an average of 15.4%, while others have a lower rate. Regardless of what the industry average is, there are some strategies you can use to increase your open rates. Here are a few: Try to use the recipient's name in the subject line. This will increase your open rate by 2%. Also, try using song or movie lyrics as the subject line, which increase open rates by 26%.


There are several reasons why the average open rate for email is less than twenty percent. Firstly, many people aren't able to open your emails. This is a serious problem. You can easily increase your open rate by creating more relevant content and focusing on your audience. Secondly, it is important to understand why people click on links in your emails.

Industry differences in open rates

Industry differences in open rates can be a helpful measure to help determine which marketing efforts will be most effective. These differences are typically measured as the ratio of opened emails to emails that were successfully delivered. For example, HubSpot calculates open rates as the percent of email recipients who open a campaign, while other providers calculate the percentage of email recipients who click on a link in the email body. Interestingly, open rates in different industries can vary significantly. Media companies often have higher open rates than retail companies.

Sending fewer emails boosts open rates

In a world where three billion M&Ms are made every day, 1.7 billion websites exist, and 300 billion emails are sent daily, the average open rate of email messages has become one of the biggest challenges marketers face. Fortunately, there are several ways to boost your open rate.

Avoiding spammy subject lines

Whether you are sending a newsletter or marketing email, there are several things you should keep in mind when crafting a subject line. First, you need to avoid words that trigger a person's spam filter. For example, if the subject line contains the word “free,” the recipient may automatically think of it as spam. However, there are some ways to avoid appearing spammy without offending your readers.

Using segmentation to boost open rates

Segmentation is a powerful way to improve open rates for email campaigns. While it can present some challenges, a properly segmented list leads to fewer bounces and unsubscribes. As a result, you can focus more on building rapport and converting subscribers. In fact, a recent study conducted by Lyris revealed that segmented email lists resulted in higher open rates, lower unsubscribe rates, and increased sales.

Frequently Asked Questions

What role does a content strategist play?

A content strategist can help you to understand what people are searching for online. They ensure your site is optimized for search engines, helping you rank high. They also create content that can be shared on social media sites, such as Facebook or Twitter. They also write copy to advertise, blog, or website.

Content strategists work closely with marketing teams and help to create a coherent plan for company's online presence. While content strategists can work alone, they will often work with the rest to ensure that each piece serves its purpose.

What is a Content Strategist (or Content Strategist)?

A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who help brands tell stories that will inspire action.

Content strategists know how to create strategies that engage current and potential customers. They can combine storytelling and data analytics to create compelling experiences that will inspire people to visit stores, purchase products, and share their enthusiasm online.

They are also familiar with how to integrate social platforms into these campaigns. They are also skilled in using technology tools like video or virtual reality to deliver exceptional customer experiences.

Content strategists are responsible for translating ideas into the concrete plans that marketers can execute. This includes content creation for different channels (such print or television), creating creative briefs and managing the budget.

How can Content Marketing Strategy help you?

Content Marketing Strategy gives access to data you wouldn’t otherwise have. This data allows to identify which types and content perform well.

It will help you determine the best strategies to increase traffic to your website. It can also give you insights into the behaviour of your audience to help you develop better content.

This means you can spend less time worrying about what kind of content works and more time focusing on what doesn't.

An analysis of your audience's response to your messages can be done through a Content Marketing Strategy.

These messages can be used to help you identify the content that they are most interested in. This will allow you to create similar content, and help keep your ideas alive.

Finally, a Content Marketing Strategy can help you track the performance of your content. As you share different types of content, you will easily be able to see which ones convert more.

A Content Marketing Strategy is essential to ensure your content performs according to its intended purpose.

How much does content marketing cost?

Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content management services is often cheaper than hiring fulltime workers, which allows you scale quickly when your needs change.

HubSpot research has shown that outsourcing content production costs $5 per lead for B2B companies, versus $22 for consumer brands.

You can find many free tools on the internet that will help you create content that converts.

There are many methods to optimize content for search engines like Google or Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.

You will need to know how to create great content if you decide to go the self-produced content route. But once you master it, producing content will be relatively easy.

You can start by creating simple landing pages using WordPress and then move on to building out your site. You can then build your portfolio over time.

Do content marketing agencies provide the best services?

Many content marketing agencies have extensive knowledge in creating content strategies that work for their clients.

You can save a lot of time by having a plan tailored to your needs.

Don't assume every agency can provide the skills that you require. Some companies specialize only in certain niches like eCommerce. Others are specialists in particular industries, such law firms.

Ask them which areas they specialize in and find an agency that's right for you.


  • Seventy-two percent business to business (B2B) (
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (
  • An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (

External Links

How To

How to create great content that complements your content marketing strategies

Content Creation: The Importance

Any business should have content marketing strategies. They allow you to reach your target audience and position yourself as a thought-leader, while also helping you build relationships with your customers. However, without great content creation, these efforts could be wasted if they're not executed properly.

Content marketing is about providing valuable information to potential clients via written, audio, and video formats. The content should be interesting enough to keep clients interested in listening or reading it, while also providing useful information. It should contain keywords that align with their interests and goals to ensure that they click the link and visit your site when they find it.

Your ability to connect with your audience is the key to content marketing success. If you don't know who your ideal customer is, how will you be able to communicate with them effectively? That's why it's crucial to understand your target market before starting. This will allow you to create messages that resonate with your target market and give them what they want.

Once you know your target market you can start to come up with content ideas that will appeal to them. It's possible to start writing blog posts on general topics like “how you make money online” or what social media marketing is. But, once you know your audience, it will become clear that they have specific problems that need to be addressed. For example, maybe they struggle with finding work-life balance, or they'd love tips on how to spend less on groceries. No matter what your client's problem may be, you can think of the problems they face and write about them.

Use the right tools when publishing your content. This will ensure it looks great on mobile devices and won't take up too much screen space. It's also worth sharing via email or social media such as Facebook, Twitter and LinkedIn. You never know who it might reach!

Add videos to your content marketing strategy to increase effectiveness. Videos are easier to understand than long blocks of text. This means that people will be more likely to watch them. Videos are more appealing than reading text, so this will allow you to reach more people. Videos can be shared on multiple platforms so they are easy to share with family and friends.

In conclusion, content marketing is an effective method of connecting with your audience and gaining new leads. You can increase brand awareness by creating quality content and draw more visitors to you site. Create content that helps people solve their problems and addresses their needs. If you do this, your content marketing campaign will be successful.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.