Earned media is a way for brands to spread their message to a wider audience without spending a penny. This type of content cannot be owned or purchased, which is why it's an excellent investment for content marketing. Besides letting you reach a wider audience, earned media is an effective way to get your message out to new audiences.

Earned media is a free publication about your brand

Earned media takes a variety of forms, from mentions in third-party websites to reviews on Yelp or online articles. The goal of this type of media is to increase brand awareness and drive leads and conversions. Although it is not as targeted as paid media, it can still be effective in generating brand awareness.

Earned media can be particularly effective for new brands with limited resources. By gaining attention from other sources, such as newspapers, television shows, and magazines, earned media can help a brand stand out in the market. People will trust a brand that has received favorable press coverage.

It can't be bought or owned

Earned media is the type of media that isn't controlled by a brand, making it less biased and more trustworthy to customers. Think of viral videos. Most videos go viral for a reason, and it's not purely because the creators don't know how to promote them. Paid media is often used to promote these videos, but once the earned media starts to gain momentum, the paid media stops. Other ways to get your brand's message out there are by writing blog posts and getting them picked up by other blogs in your industry or through media outlets. In this way, you can use earned media to reach a wider audience than you would ever have otherwise.

Earned media is free and organic, and because people share stories about brands, they are seen by hundreds of thousands or millions of people. Many people read these stories and use them to make buying decisions. In fact, HubSpot research found that 57% of US adults trust recommendations from friends and family when it comes to buying a product. Even though it's free, this type of media is also profitable and can yield huge results for brands.

It's a good investment for content marketing

In the world of content marketing, earned media can help you reach more customers. You can increase your earned media by joining relevant groups on social media and watching for conversations about your brand. By being an active participant in these discussions, you can guide the conversation to your brand. If you have a website, you should also include your website on social media.

Content marketing can be difficult to measure, so it is important to incorporate measurement into your strategy from the very beginning. Studies show that content marketers who use this strategy have a 12x higher year-over-year ROI than those who do not. It is a valuable way to get more data on your audience and control your marketing strategy.

It helps you reach a wider audience

Earned media is a powerful marketing tool that can help you reach a wider audience. Although pitching brands to journalists can be intimidating, it is a critical skill to learn. Here are some tips to make your media pitching efforts more successful. A successful pitch will have your message mentioned in an industry-related publication or blog, as well as gain a wider audience.

Earned media can also create a positive feedback cycle, increase brand awareness and drive traffic to your website. Some of the world's most popular websites, including BuzzFeed and NBC, attribute at least a portion of their success to earned media. This method of promotion involves influencing consumers to become brand ambassadors for your brand.

Frequently Asked Questions

Why do I need to have a Content Marketing Strategy. Why send emails and post updates on social media?

Two reasons you might ignore a Content Marketing Strategy are:

  1. It might seem that social media posts and email marketing are sufficient to get people talking.
  2. If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.

Both assumptions are incorrect.

Email marketing, as well as social media posts, can be great tools for communicating with prospects. However, they aren't enough by themselves.

A single email campaign won't be enough to help you achieve your goals. Instead, it needs to be part of a larger strategy. It won't be enough to just post on social media. They should be part a bigger plan.

A Content Marketing Strategy is the key to this success. A strategy that clearly defines the objectives for each piece can help you manage your entire content creation.

As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.

While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.

However, having a strategy is key.

Why are you looking for a content marketing strategy to succeed?

Content marketing is more than just creating quality content. It is about engaging with people on a personal level, helping them solve their problems, building relationships. This requires a sophisticated understanding of how people behave online.

This is precisely what Content Marketing Strategy does. A great Content Marketing Strategy helps you understand the psychology of customers so that you can best engage with them.

You can also improve your conversion rates to increase profits.

However, why would you choose to invest in Content Marketing Strategy when there are many other options available?

Content Marketing Strategy is far better than any other marketing type.

A well-executed, content-marketing strategy will make it easy to sell products or build brand awareness.

How much does content marketing cost?

Content marketing costs vary depending on whether you are looking for an outsourcing solution or if you plan to do everything yourself. Outsourcing content market services are typically cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.

HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).

But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.

There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.

You will need to know how to create great content if you decide to go the self-produced content route. But once you master it, producing content will be relatively easy.

It is possible to start with simple landing pages created using WordPress, and then build your site. By doing this, you can gradually build up a portfolio.

What's the difference between content creation and content marketing?

Content marketing is a way to ensure that every brand has the same message. They provide valuable information that people need and want.

Content marketers know how they can create the right content at each time and for every channel.

They also know how to implement a successful strategy in promotion and distribution.

That is, they think strategically about the things they do and what it means.

This is the core skill required to be successful as a content marketer.

What is the cost of hiring a content strategist to create content?

Many agencies and freelancers offer content creation services at affordable prices. However, some companies choose to pay more because they value the expertise of the person working on the project.

What is the value of content marketing?

Content marketing is an essential part of any online business strategy. This is a great way to get exposure for your brand. Content marketing isn’t just useful for customers. It also helps you stand out in the crowd.

It's all about providing valuable information that people want and need. The most successful companies know how to engage their target market by using content marketing as a central component of their digital marketing strategy.


  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (semrush.com)

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How To

What Content Marketing Strategy do I need?

Why not simply send emails or share social media updates?

Two reasons to ignore Content Marketing Strategy are:

  1. You may think that social media posts or email marketing is enough to get people talking.
  2. If you haven't tried email marketing or posting on social media, you might assume this type of content isn't practical.

Both assumptions are incorrect.

Email marketing and social media posts can be great ways to communicate with customers and prospects. However, they aren't enough by themselves.

You can't rely on an email campaign to reach your goals. Your email campaign should be part a larger strategy. Social media posts are not enough to achieve your goals. These posts should be part of a larger plan.

This is where the Content Marketing Strategy comes into play. It is possible to manage your entire content creation project by having a clear strategy.

As a result, you'll be able to spend more time focusing on other important aspects of running your business, like growing your audience and increasing conversion rates.

A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.

But, when you have a strategy in place, it makes all the difference.

Did you miss our previous article…

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.