How to Lean Content Marketing on a Shoestring Budget
If you want to scale your business, you will need a budget for your content marketing activities. However, it is important to know that a content marketing budget is not an end in itself. It should only be as much as is necessary to achieve your goals. However, it is important to manage your budget well in order to get the best results.
One of the key components of a content marketing budget is measuring ROI. ROI is a key factor to justify the cost of your content marketing campaigns. If you can prove the return on your content efforts, it is possible to secure larger budgets. However, it is important to note that ROI is not always linear and can change over time. Therefore, if you are at an early stage, the return on investment (ROI) is much lower than in a later stage.
The primary objective of content marketing is to increase leads. The primary target audience for content marketing is those who find your content through search engines. If you are a B2B marketer, you can consider content marketing as a sound investment for your company. However, you must be careful not to spend too much money on it, and focus on a specific area to see the best results.
Despite the challenges, content marketing is a proven solution for businesses who want to reach a wider audience. In fact, 96% of marketers believe content builds credibility with their audience. Additionally, content is viewed as a trustworthy marker by 95% of B2B buyers. What's more, it costs 62% less than traditional marketing strategies, and generates 3x as many leads.
According to the US Small Business Association, businesses with less than $5 million in annual revenue should allocate up to 30% of their budget to content marketing. For those with a modest budget, this translates to $25,000 to $30,000. Initially, it is advisable to aim for the lower end of this range and increase it as you learn more about what works best for your business.
Frequently Asked Questions
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
There are many resources online that can help you create engaging content that converts.
There are many ways to create optimized content for search engines like Google and Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
If you want to self-produce content, you will need to learn how you can create great content. But once you master it, producing content will be relatively easy.
First, you can create basic landing pages using WordPress. After that, you can build out your site. This allows you to create a portfolio.
Is content marketing worthwhile?
Content marketing is an essential part of any online business strategy. It's also a powerful way to promote your brand. Content marketing isn’t just useful for customers. It also helps you stand out in the crowd.
It's all about providing valuable information that people want and need. Successful companies use content marketing to engage their target market.
How long should I expect my content marketing campaign to last?
This varies depending on the industry and type of product or service offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you could launch your new product in August. You may then continue to update it throughout each year.
If you sell clothing, you might create one look for fall and one for spring. It is your goal to offer new and exciting products so that your audience never gets bored.
Your goals determine the length of your content marketing campaign. For small-scale companies, one channel may be sufficient. Larger companies may need to use multiple channels to reach their target audience.
What is the difference between content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They deliver valuable information that people desire and need.
Content marketers know how create the right content to fit each channel and at different times.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
This means that they strategically think about what they do, and why it matters.
This is the essential skill set to become a content marketer.
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (semrush.com)
- 20 Content Marketing Examples that Stand Out in 2022
- The Beginner's Handbook to Segmentation & Buyer Personas
- Copyblogger – Training and tools for content marketing.
- Adaptive Content: The Data Shows Why It Matters Now
- What is inbound marketing? HubSpot
- 2022 Marketing Trends, Statistics & Data — The Ultimate Listing of Digital Marketing Stats
Which platforms offer the best content management?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot is a popular tool among marketers because it has been shown to increase conversions by 50%.
But not all tools are created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Consider these pros and cons before you decide on a platform. Is it going to meet my needs right now? What about after 2 years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Content Marketing Platform #1 Marketo Content Studio
Marketo, a social media management platform for enterprises, is available. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don’t have to spend hours creating new graphics or writing unique content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo will not allow you to edit video or images files.
Content Market Platform#2 Trello
Trello works in the same way as Kanban boards when it comes to project management. Both have task lists on which users can assign tasks and track progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It facilitates information sharing among employees.
Trello does not require special software to operate, unlike Kanban boards. It can be used on any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This allows you to create a private forum and only reveal the most important details to the people required to complete a task.
Content Marketing Platform 3: Google Suite
Google has a wide range of products designed specifically for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
These applications are not for free. Each user will have to be paid separately. You can use them for multiple purposes with many plans starting at $5 per month.
You would need two licenses if you wanted to create a document or embed a link from another site.
But if you want to just create one document, it is possible to do so free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Content marketing platform 4: Hubspot
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. For example, users can create automated email templates and track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This means you can automate processes and generate reports based on real-time data.
Although HubSpot won't allow you to publish content directly, you can export it to many formats, such as HTML, PDF, Word.
HubSpot has a free version that allows you to test pricing. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.