Interactive Online Content Examples
If you're considering using interactive content to promote your product or service, there are a few important factors to consider. The first is whether your content will be interesting and useful to your audience. In addition, interactive content will help you get more shares and links. Keep in mind that your content should also be beautiful and practical. There are many tools to help you find the right interactive content, such as BuzzSumo.
For example, interactive content can help you clarify a complicated topic, or even weed out false information. In one case, the company Urban Bikes Direct created an interactive piece to illustrate the historical accuracy of its movies. Another example is a polling tool involving users. This type of interactive content is a great way to get more engagement from your audience and attract links from the press.
Another consideration when creating interactive content is the use of responsive layout. Since interactive materials typically involve a lot of buttons, animations, and user interactions, you'll need to choose a responsive layout. Many content creation tools already include responsive layout features. Moreover, interactive materials enable you to collect data about your consumer base. You'll be able to know which users have downloaded your content and which ones haven't. By offering relevant content, interactive materials will help you understand your audience better and make them more likely to make a purchase.
An interactive workbook can also be a great way to include interactive content. It can include a value explanation, an assessment process, or a standalone assessment based on the product or service. It can also contain interactive calculators that allow users to calculate the savings they can expect to see from using the product or service. This will help your audience relate numbers to the larger message. Another excellent way to use interactive content is through interactive videos. Videos have the highest engagement and reach of all types of content.
Another way to use interactive content is to use it as a lead magnet. Interactive content is great for getting your audience to stick around because it offers something unique and different. In addition, interactive content is a great way to increase conversions and deepen your brand's loyalty. For example, if you're trying to sell a new product, you can use an interactive video or a virtual reality experience to increase your sales.
Another effective interactive technique is using social media. In November of 2018, Netflix released an interactive movie that was targeted to adults. The audience could interact with the video to create their own storyline. Another example of interactive content is the popular Jimmy Fallon segment where viewers' tweets are read on the show. This helps the audience feel like they're part of the brand.
Another way to make interactive content more engaging is to create an interactive email. This type of email is useful for increasing customer engagement and gauging their level of satisfaction. Using interactive content will not cost a penny. It's vital for brands to understand the needs of their audience and use interactive content to create a unique and compelling experience.