Social media planning involves putting together a plan and setting goals. You can measure your progress with analytics tools. A plan is never complete, because social media is dynamic. You need to adapt as the times change, and make sure that your social media strategy is dynamic too. Here are some tips to help you plan ahead.

Content guidelines

Planning a social media content strategy is an ongoing process. The key is to prioritize a strategic approach. Use a content mix tool to help optimize your strategy. A content mix includes both traditional and nontraditional content. It's important to develop a content mix that is flexible, but not rigid.

When creating your content calendar, keep in mind that you'll be posting to various social media sites. To achieve maximum reach, mix original content with content you find online. The “5:3, 2” rule is an excellent guideline for social media marketing. Also, make use of fun messages and videos. With over two billion users on YouTube, video is a popular way to reach new audiences.

Setting goals

Setting goals for social media planning can help your business make the right decisions for its marketing efforts. It is important to understand the impact of your efforts on your target audience, and determine which tactics will work best to reach them. Setting measurable goals will help you measure your progress and see what needs to be improved. Your goals should be related to your business objectives, such as increasing awareness of your brand or attracting more customers.

Your goals should be specific, measurable, time-bound, and realistic. Using the SMART method will help you define the right goals for social media marketing. Before setting goals, you should take an audit of your current social media operations.

Using a content calendar

A content calendar is a great way to plan out your content strategy. It shows you which channels to post to and at what times, and it shows you who is responsible for each piece of content. This will keep your social media strategy on track, and it will also ensure that everyone in your team knows when to post.

The best content calendars have a lot of detail and can be customized to your company's needs. The key is to keep them in a central location, so that everyone can access them easily. It is also important to organize them in a logical way. You can use an Excel spreadsheet or a custom calendar maker to help you create your social media content calendar.

Tracking results

When planning your social media plan, it's important to track results. These can be achieved through a number of different methods. Among them, you can use KPIs to measure the performance of your team and to evaluate the impact of your social media efforts. For example, if your social media plan involves running special promotions, you should track how much traffic you receive, how many people respond to your posts, and how many conversions you get.

Tracking results on social media is a great way to determine which campaigns work best and which don't. This information helps brands determine where to focus their attention and how best to spend their resources. Tracking will also help you understand which platforms work best for reaching potential customers.

Frequently Asked Questions

What is the role and responsibilities of content strategists?

A content strategist can help you to understand what people are searching for online. They optimize your website for search engines and help you rank well. They create content for social media sites such as Facebook and Twitter. They also create copy for blogs, advertisements, and websites.

A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. While content strategists can work alone, they will often work with the rest to ensure that each piece serves its purpose.

Do you need a large budget to do content marketing?

It all depends on how big your business is and where you are at. Many small businesses start out without dedicated resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.

When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals can help identify problems and opportunities within your organization to guide the development of your content marketing program.

A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.

What is the value of content marketing?

Content marketing is essential to any online business strategy. It is also a very effective way to increase brand exposure. Content marketing not only benefits customers but also makes you stand out among the rest.

Content marketing is all about creating valuable information that people want to consume. Content marketing is a key component of any digital marketing strategy. It helps companies engage their target markets.

Why do I need a Content Marketing Strategy? Why send emails and post updates on social media?

Two main reasons you might choose to ignore a Content Marketing Strategy.

  1. Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
  2. You might think that posting on social media or email marketing is impossible if you have not tried it.

Both of these assumptions is incorrect.

Email marketing and postings on social media can be great ways of communicating with prospects and customers. They aren't sufficient by themselves.

An email campaign alone won't help you reach your goals. You need to integrate it with a larger strategy. And social media posts alone won't help you achieve your goals either. They should be part and parcel of a comprehensive plan.

This is where a Content Marketing Strategy comes in. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.

This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.

While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.

But, when you have a strategy in place, it makes all the difference.

How does Content Marketing Strategy help me?

Content Marketing Strategy gives access to data you wouldn’t otherwise have. This data allows you measure the success of different types content.

It helps you identify the strategies you should use to drive more traffic to your site. It provides insights into your audience's behavior, which can help you create better content.

This allows you to spend less time worrying about which content is good and more on what works.

A Content Marketing Strategy also helps you analyze what messages resonate most with your audience.

These messages can be used to help you identify the content that they are most interested in. So that you can continue creating similar content and keeping those ideas in motion.

Finally, a Content Marketing Strategy will help you track your content's success. You will be able to easily identify which types of content converts better by sharing them more.

In short, a Content Marketing Strategy is the key to ensuring your content performs as intended.

Can I do my content marketing by myself or with a team?

The answer to this question depends on your budget, skill set, and experience. If you don’t have the funds to hire someone to handle the content creation, distribution and optimization tasks day to day, you will need learn how to do this yourself.

A support system is essential if you want to be successful in content marketing.

A content agency or strategist can help you save time, money and get better results.

You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content strategy is crucial.


  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (

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Do I really need a content marketing strategy?

Why not just post social media updates or send emails?

Two main reasons you might choose to ignore a Content Marketing Strategy.

  1. You might think that email marketing and social media posts are enough to get people talking about your brand.
  2. If you haven't tried email marketing or posting on social media, you might assume this type of content isn't practical.

Both of these assumptions are wrong.

Email marketing, as well as social media posts, can be great ways for customers and prospects to communicate. They're not enough on their own.

Email campaigns alone will not help you achieve your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. Your goals will not be achieved by social media posts. They must be part of an overall strategy.

A Content Marketing Strategy is the key to this success. You can manage your entire content creation by creating a strategy with clear objectives.

As a result, you'll be able to spend more time focusing on other important aspects of running your business, like growing your audience and increasing conversion rates.

While there are many advantages to having a Content Marketing Strategy in place, it doesn’t mean it’s easy.

A strategy can make all the difference.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.