Use Social Media Content Calendars to Stay on Top of Your Social Media Strategy

If you want to make your social media marketing work for you, use a social media content calendar. Many social media calendar templates are customizable and can help you keep track of content across platforms. Regardless of your industry, a calendar for your social media accounts can be a powerful tool to help you stay on top of your social media strategy.

To create a content calendar, first decide on which types of content you want to publish and how often. You can also determine the ratio of each type of content. For example, if you want to post twice a week on Twitter and twice a day on Facebook, you need to balance out promotional posts with engagement posts. You can also use a content calendar to mark important dates and generate content ideas for each category.

Once you have your content calendar, you can assign tasks and deadlines to everyone involved in the project. You can use Google Sheets to assign tasks and subject matter, and you can set separate deadlines for each type of content. You can even set separate deadlines for writing, graphics, and editing. Then, you can move content from one department to another as needed. This way, everyone involved in the project knows when it's due and what they need to do to meet that deadline.

Using a social media content calendar is a great way to streamline your social media marketing and keep your team on track. You can create a social media calendar using a tool like Xtensio. It will help you create an ongoing social media calendar and allow your team to collaborate on it. You can also track the success of your social media content calendar using Xtensio.

A social media content calendar helps you track the success of each of your posts. You can even include metrics in your calendar, making it easier to track which posts are working and which ones aren't. A content calendar can also help you evaluate your social media success and set goals. This will help you make the most of the time you spend posting on social media.

A social media content calendar can be useful for both small businesses and marketing teams. Using a calendar for social media is especially helpful if you're working with multiple projects at the same time. By creating a calendar for your social media activities, you can ensure consistency and brand consistency across your social media channels. This will help your team stay on top of social media promotion and save you money.

A social media content calendar can be used for many purposes, including planning, scheduling, and tracking content across multiple platforms. For instance, if you're running a news outlet, you might want to use it for your blog to schedule articles on various topics.

Frequently Asked Questions

Why should I have a Content Marketing Strategy in place? Why should I not only send emails or post social updates to my social media accounts?

There are two main reasons why you might not want to use a Content Marketing Strategy.

  1. You might think that email marketing and social media posts are enough to get people talking about your brand.
  2. If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.

Both of those assumptions are incorrect.

Email marketing and postings on social media can be great ways of communicating with prospects and customers. They aren't sufficient by themselves.

Email campaigns alone will not help you reach your goals. Instead, it needs to be part of a larger strategy. Social media posts are not enough to achieve your goals. They should be part and parcel of a comprehensive plan.

A Content Marketing Strategy is the key to this success. Your entire content creation process can be managed by creating a strategy with clear objectives.

As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.

A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.

A strategy can make all the difference.

What does it mean to be a Content Strategist

Content strategists are able to help brands tell their stories through crafting compelling messages that connect with customers. They are storytellers that tell stories about brands to help people make decisions and then take action.

Content strategists have the ability to develop strategies that attract current and future customers. They can combine storytelling and data analytics to create compelling experiences that will inspire people to visit stores, purchase products, and share their enthusiasm online.

They are also able to integrate social media platforms in these campaigns. They can also leverage technology tools such virtual reality and video for powerful customer experiences.

In addition to creating digital content, content strategists translate these ideas into concrete plans marketers need to execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.

How easy is content marketing to measure?

Yes! Measuring results is part of the process. It allows you to assess whether your efforts have been successful and if there are any changes you should make.

You can track how many visitors came from various sources–including organic search, email, social media, paid to advertise, and more–and track conversions like sales leads and purchases.

These metrics will show you which pieces performed well and highlight your most important opportunities.

How do I measure success when using content marketing?

There are many methods to determine the effectiveness and efficiency of your content marketing strategy.

One good measurement tool is Google Analytics. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.

It also tells you how long each visitor stays on your site before leaving.

This information can then be used by you to improve your content, get people's attention, keep them engaged longer and make it more appealing.

You can also use these questions to gauge the success of content marketing efforts.

Do my new subscribers get any value from my email newsletters or not? What percentage of my entire mailing list has converted into paying memberships? How many people have clicked on my landing page to convert? Does clicking through result in higher conversion rates?

These are all important metrics that you should track and monitor over time.

A great way of measuring content marketing success is to examine the number people share your content via social networks.

If you're not doing that already, consider starting now. It could be the difference of being seen or unnoticed in your industry.

How can Content Marketing Strategy help you?

Content Marketing Strategy gives access to data you wouldn’t otherwise have. This data allows you to measure which types of content perform better than others.

It allows you to identify the most effective strategies to increase your site's traffic. It also provides insights into the behavior of your audience so you can create even better content.

This allows you to focus on the good content and less worrying about whether it works.

A Content Marketing Strategy also helps you analyze what messages resonate most with your audience.

This analysis will allow you to determine which content they like. So that you can continue creating similar content and keeping those ideas in motion.

A Content Marketing Strategy allows you to track the performance and effectiveness of your content. You can see which content types convert well by sharing more.

A Content Marketing Strategy is essential to ensure your content performs according to its intended purpose.

Do I need a team, or can I do content marketing alone?

The answer to this question depends on your budget, skill set, and experience. You will have to learn the skills necessary to create, distribute, and optimize content on your own if you don't have the budget.

You shouldn't attempt to succeed in content marketing if you don't have the support you need.

A great agency or content strategist can help save you time and money, as well as get you results faster.

If you aren't willing to work hard, produce high-quality content regularly and keep up with current trends, then you will not succeed. A solid content strategy is crucial.

How much does content marketing cost?

Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.

HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).

There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.

There are many ways you can optimize content to be found on search engines like Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.

If you go down the route of self-produced content, you'll need to learn how to produce great content. However, once you are proficient in this skill, it will be easy to produce content.

To start, create simple landing pages in WordPress. Next, build your website. This way, you can build a portfolio over time.


  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (
  • An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (
  • We found that 40% of businesses don't have a documented strategy yet. (

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How To

Do I require a Content Marketing Strategy to succeed?

Why not only send emails, or post social media updates to your followers?

There are two main reasons that you might ignore a Content Marketing Strategy.

  1. Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
  2. If you haven't tried email marketing or posting on social media, you might assume this type of content isn't practical.

Both of those assumptions are incorrect.

Email marketing and social networking posts can be great tools for communicating with prospects or customers. But they don't suffice by themselves.

A single email campaign won't be enough to help you achieve your goals. You need to integrate it with a larger strategy. Social media posts are not enough to achieve your goals. They must be part of an overall strategy.

A Content Marketing Strategy is the key to this success. A strategy that clearly defines the objectives for each piece can help you manage your content creation process.

As a result, you'll be able to spend more time focusing on other important aspects of running your business, like growing your audience and increasing conversion rates.

A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.

A strategy can make all the difference.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.