A content marketing framework helps you develop your content in line with your conversion funnel. Tofu is used to create brand awareness, while MoFu educates people about the benefits of your solution. Tofu is best used when your content has an educational value to the reader, such as an eBook or white paper. BoFu, on the other hand, focuses on getting people to buy your solution. By following the content marketing framework, you can optimize your content to achieve better conversions.

Tofu-Mofu-Bofu framework

In the Tofu stage, the content should be informative without making a direct sales pitch. It should simply explain the benefits of your product or service and address any objections the consumer may have. The content should also be honest and realistic, with the intent of deepening the relationship. While the overall goal is to close the sale, this content marketing framework also allows for the opportunity to share other information with the consumer.

Tofu and Mofu content is designed to educate visitors and build trust. The third stage, called Bofu, is about converting visitors to customers. The Tofu stage involves high-level educational content, while the Mofu stage is focused on problem-solving content. The last stage of the funnel is all about trust-building content. By combining the three types of content, you can create content that will appeal to a wide range of buyer types.

Hubspot's Tofu-Mofu-Bofu framework

If you're wondering how to create the most effective content, consider the Hubspot Tofu-Mofu-BoFu content marketing framework. It helps you develop content based on the buyer's journey from awareness to conversion. Tofu develops brand awareness, while MoFu educates and helps your prospect choose the solution. Each of these steps requires a different type of content.

At the top of the funnel, the buyer is either just learning about a problem or is vaguely aware of something they want. Tofu content, on the other hand, is designed to attract attention and is made to be viewed by multiple people. This content may be a short video, a social media ad, or a content partnership. However, the medium and mode of delivery will rapidly change in 2021, so marketers should plan to update their marketing strategies.

Pragmatic marketing framework

A practical marketing framework can be helpful in determining which components are most important for achieving your business goals. This process involves aligning your content, sales, and other marketing channels. A pragmatic framework will help you define your target markets and market segments. Your goal is to create a product that will solve a problem that people are facing. It will also help you identify which distribution channels and buying preferences to use to reach those markets. Ultimately, you'll be able to create a profitable product.

For example, a pragmatic framework might be a good way to target pet owners. Using this approach, Swiffer(r) marketed its product to pet owners, highlighting its ability to collect and trap pet hair. They also sought feedback from their customers to determine what their needs were and what could improve them. Eventually, they developed products with the consumer in mind. While they were able to improve their product, they also improved their website's ranking as a result of using a pragmatic framework.

Frequently Asked Questions

How can I make an automated news site?

Automated News sites allow anyone to submit stories which are then automatically published. While these websites are generally free to use, some may charge a fee to publish content. Because of their ease-of-use, automated news sites have been growing in popularity. These websites are also a great option for those who don't have enough resources to hire a web designer or maintainer.

Is automated blog safe?

Yes. They are 100% safe. They won't cause any harm to your computer.

They generate random text based upon a template. This means they won't give away any information about who you are.

These templates are not your original content and they will not look the same because they were generated from scratch.

How do I automate my WordPress blog?

Automating WordPress blogs is possible with plugins like WPCLI. These plugins allow you to install and manage multiple WordPress websites from one place.

Do I need a domain to buy?

Not necessarily. Many blogs allow you to register a second domain. A subdomain refers to a portion of a larger name.

Myblog.wordpress.com for instance, is a subdomain on wordpress.com.

The only difference between a Subdomain and a Domain is that a Subdomain has less authority to a Domain.

What time does it take to make a successful blog?

It depends on how much work you put into it. Here's an estimate.

The rule of thumb is that you should write at most one article per day. You should be able write at least three articles per month.

If you plan to run AdSense ads, you'll need 10-20 posts per day. The average monthly content would then be 30-60.

Although it doesn't seem like much, writing these articles can be quite time-consuming. You'll need to start all over again.

This is the perfect time to start thinking about an automated blogging tool like RSSMasher. It will save you at most 10 hours per week.

Do you want to begin a blog now?

These are some helpful tips for those who want to start a blog.

  1. Select a topic that interests you. Writing is not something you enjoy.
  2. Start slowly. Don't try and cover everything all at once. Concentrate on one topic at a time.
  3. Use a platform that works well for you. There are many options.
  4. Automate as many tasks as you can. The less work you do, it's better.
  5. Make sure you have a clear goal in mind. What is your ultimate goal?
  6. Be consistent. Write every day, even if only you have 10 minutes.
  7. Have fun!


  • And what better platform to choose than WordPress which already covers more than 43.3% of all websites in the world. (mekshq.com)
  • Did you know that WordPress websites power more than 35% of the web? (blog.elink.io)
  • It felt like about 95% aggregation and about 5% curation. (managewp.com)
  • To activate this feature, just enter a probability under 100 percent for the source to be added to each post. (kasareviews.com)
  • According to Listrak, the average documented… Marketing Tools: 25+ Free Online Apps For Your Marketing Agency Archita Sharma Digital marketing tools make our work easier. (automate.io)
  • Note: 83% of ShoutMeLoud content is evergreen content.

External Links





How To

How to make money blogging

How to make money blogging about auto topics

One of the best ways to make money online is through auto blogging. It is an excellent way to start if you want money from your home. You don't even have to be a technical expert! All you need is an internet connection, a computer, and a keyboard.

In this article, we will show you how to set up your blog so you can start earning money right away. You will learn everything you need to know about software, choosing a domain, picking a theme, writing good posts, and so on.

Our instructions will help you build a profitable blog within a few hours. Once you master this skill, you will never stop writing articles.

Let's begin…

Step 1: Pick a Domain Name

A website address is also known by the URL (or domain name). It points to your site. Though many people think choosing a website name is simple, there are many things you need to take into consideration when choosing a site name.

Here are some factors to keep in mind when deciding on a domain name:

  • You should ensure that your domain name remains short and memorable. The shorter the domain name is, the better.
  • Avoid using numbers in your domain name. For example, it is easier for people to remember “www.123blog.com”, rather than “www.1234blog.com”.
  • Do not use hyphens This makes it difficult to type the domain name into a web browser.
  • Avoid using words such as “sale”, discounts, special, free, etc. if you intend on selling products through the site. These words could be confusing for visitors and are too generic.
  • Don't use common misspellings such as “dwightwilliamshunter” or “jimmydeanhicks”.
  • It is best to not use words that have already been registered by another company.
  • Names that are trademarked, copiedrighted, or used in a trademark infringement situation should not be used.
  • Use names that do not contain vulgar language.
  • Use only letters.
  • Get creative! There are no boundaries to what you can do.

Step 2: Install WordPress and add a Theme

WordPress is a free content management system (CMS) that allows users to create websites without hiring a web developer.

WordPress can be installed directly on your hosting server without any additional charges. However, if you want to customize your site further, you may opt to purchase a premium version of WordPress.

The first thing that you should do after installing WordPress will be to create a username/password.

After you have registered, you will see the screen below:

Click here to find out more about creating a new account.

Now click on the button “Install Now”.

You will be taken to the page where you can choose the package that suits you best after clicking “Install Now”.

Conclusion: I recommend the first option as it contains all the features necessary to begin building your site.

But, if you're looking to add more functionality, choose the premium option.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.