What Does a Content Marketing Manager Do?

Content managers need to be technically proficient and enthusiastic about their jobs. They must be able to understand how the Internet works and how to connect with a company's audience. They also need to know how to manage people. Luckily, the internet is filled with free courses you can take to hone your writing skills.

Content managers should be able to repurpose their best-performing blog articles into eBooks and other types of content. They should also be able to turn catchy phrases from popular blog posts into memes and tweets. They should also be aware that different people consume content differently. Some may be able to sit through a five-hundred-word blog article without stopping, while others may prefer to watch a talking-head video on YouTube or listen to audio in their car.

As with any marketing project, content managers need to integrate their content strategy with the rest of their marketing campaigns. They must identify additional promotional channels and incorporate them into their marketing plan. One great way to do this is to use content analytics software. This software can make this task very easy. However, content managers must still interpret the data and draw actionable conclusions from it.

A content manager can use various tools, including project management apps, to help them stay on track. Because they will likely lead a team, content managers need to be organized and have access to information when they need it. In the digital age, it is necessary to have a plan to measure success. Content marketing managers can monitor website visits, search rankings, sales, content engagement, and attribution.

Content managers can also be expected to have a solid understanding of a website's content management system. The educational requirements for content managers vary from company to company. Most companies look for candidates with a bachelor's degree in an appropriate field. Some applicants may have specialized education in computer science or content management, while others may have a degree in marketing, journalism, or communications.

A content manager can expect to make an average salary of $65,000 per year. Good writing skills and editing skills are necessary for a successful career in this field. In addition to great writing skills, a content manager should have excellent social networking skills. Actively participating in multiple social media platforms will help them perfect their brand image and be easily found by prospective clients.

Marketing content has never been more important. The goal is to provide a valuable, entertaining, and informative experience to the consumer. Content managers need to consider this as they write articles and plan their content calendar. To monitor web content, they should use a content audit tool. This tool provides comprehensive reports and action items for content managers to work on.

Content managers can fulfill various roles in the professional, education, and hospitality sectors. They can also earn up to $74,207 per year in the technology industry. This is nearly 17 percent more than content managers in the non-profit sector.

Frequently Asked Questions

How can I measure success with content marketing?

There are many ways you can measure the success of your content marketing strategies.

Google Analytics is a great tool for measuring traffic. This tool can show you where your targeted traffic originates and what pages they visit most often.

It also displays how long each visitor remains on your website before leaving.

This information can then be used by you to improve your content, get people's attention, keep them engaged longer and make it more appealing.

These questions can also help you determine the success of your content marketing efforts.

Is my email newsletter providing any value to my subscribers? How many people have converted to paying memberships from my entire mailing list? How many people have clicked through on my landing site? Is it true that clickers convert at higher rates than those who don't click?

These are all important metrics to track and monitor over time.

Another way to measure your content marketing success? Look at how often people share links to your content across different social networks.

Start now if you don't already. It could mean the difference in being seen or not in your industry.

Is content marketing easy to measure?

Yes! You can measure the results. It lets you know if your efforts are successful and what changes are needed.

You can track which visitors came from different sources, such as email, social, paid advertising, organic search and so on. Also, you can track conversions, like sales leads and purchase orders.

These metrics tell you which parts of your content are performing well and where your best opportunities lie.

How long should my content marketing campaign be expected to last?

This can vary depending on the industry or type of product or services offered.

You might spend one month designing a new style of shoe if you're selling shoes. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.

If you sell clothing, you might create one look for fall and one for spring. You should always offer something new to your audience so they never get bored.

Your goals will dictate how long your content marketing strategy lasts. Small-scale businesses may only require one channel. You may need multiple channels for larger companies to reach a wide audience.

Does content marketing require a large budget?

It all depends upon the size of your company and your stage in life. Small businesses often start without any dedicated resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.

A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals will help you to identify and address problems in your organization so that you can develop your content marketing strategy.

A well-designed content marketing strategy can help you make enough money to cover production expenses and allow you to invest in other aspects of your business.


  • An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (semrush.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)

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How To

Do I really need a content marketing strategy?

Why not just post social media updates or send emails?

Two main reasons you might choose to ignore a Content Marketing Strategy.

  1. You might think that email marketing and social media posts are enough to get people talking about your brand.
  2. This type of content might not be practical if you haven't yet tried email marketing and posting on social media.

Both assumptions are incorrect.

Email marketing, as well as social media posts, can be great ways for customers and prospects to communicate. However, they aren't enough by themselves.

A single email campaign won't be enough to help you achieve your goals. Instead, it needs to be part of a larger strategy. You can't rely on social media to help you reach your goals. They should be part a bigger plan.

A Content Marketing Strategy is the key to this success. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.

You'll be able focus on other important aspects, like growing your client base and increasing conversions.

And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.

But having a strategy in place is key.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.