Converged media refers to multiple media outlets. This type of media content includes paid, owned, and earned media. One of the ways professional media have engaged with media convergence is through transmedia storytelling. This style of storytelling is closely tied to the spread of brand names across multiple media platforms. Despite the broader term, transmedia storytelling is not simply the adaptation of content from one format to another.

Transmedia storytelling

Transmedia storytelling is the systematic distribution of a story across multiple media channels, creating a unified entertainment experience. Transmedia storytelling is especially useful in a world where audiences are constantly connected. It allows the creator to make the audience feel as if they are a part of the story. Such storytelling is common in film and comics, and presents an exciting opportunity for brands in the new media age.

Cross-media content

Cross-media content is used by brands to reach customers in multiple channels. This type of content combines owned, earned, and paid media to make the brand more accessible to customers. Content should have a recognizable look, feel, and storyline. The goal is to generate interaction and social amplification.

Digital media content

The convergence of media formats is transforming the way that we consume content. We can experience media in multiple modes at once, and we often multitask while watching broadcasts, sharing commentary on social media, and engaging in other activities. Converged media also offers a second life for media content, extending its lifespan beyond broadcasts. Previously unavailable content can now be accessed via deep archives, or repurposed to reach new audiences on different platforms. For example, shows that were originally broadcast on cable have gained audiences beyond their original broadcasts, with shows such as Game of Thrones finding audiences on DVD collections and online video services.


Media convergence is a process that brings together different media forms and enables them to work in harmony. This new development benefits all aspects of human life, including individuals in society. It creates a vast communication community that is part of every day life. As a result, people are increasingly dependent on electronic equipment and the Internet. They use smart household products, cars, wearables, and VR or AR equipment to stay connected.


The technology that we use for entertainment and communication is undergoing a transformation. While we still watch television, listen to the radio, read newspapers, and watch movies, we can now do it all through one device. Media convergence is the process of merging distinct technologies so that they perform the same functions without the user's intervention. Examples of media convergence include cell phones with built-in video and photo cameras.

Frequently Asked Questions

Are there any common mistakes made when creating a content marketing plan?

It is vital to have a plan when planning content marketing strategies. Without a plan, your efforts will go unused and cost you money. If you don't know how to use the content or where it should go, you will create a lot of content.

A well-thought-out content marketing strategy provides direction, focus, and goals. It will help you keep track of everything as you move from one phase to the next. If you are doing social media campaigns, it might be a good idea to first analyze which posts get the most engagement. This will allow you to determine which types of posts will drive traffic to your website and which won't. You can then decide whether you want a series of articles or videos that are based on these results.

Another mistake that people make is not considering how long the content-marketing campaign will last. It's a good idea to write content today, if you have a plan to launch a new website in the future. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new material once you have more data.

It takes time to create great content. Don't rush yourself or underestimate this step.

If you're a business proprietor and would like to learn more on content marketing, For those who are interested in content marketing, we recommend our guide How To Create Content that Works. This includes ten steps to help you create effective content marketing programs.

Does content marketing require a large budget?

It depends on the size of your business and what stage you're in. Small businesses often start without any dedicated resources. However, as they grow, they discover that a solid strategy for content marketing will help increase sales and improve customer interaction.

A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals can help you identify the problems and opportunities in your company to help guide your content marketing plan.

A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.

What length should my content marketing campaign last?

This varies depending on the industry and type of product or service offered.

For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch this new product in August and continue to update it throughout the year.

If you're selling clothes, you might design one look in fall and another in spring. Your goal is continually offer something fresh so your audience never gets bored.

Your goals will determine how long your content marketing program can last. Small-scale businesses may only require one channel. Larger companies may need to use multiple channels to reach their target audience.


  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (
  • We found that 40% of businesses don't have a documented strategy yet. (
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (

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How To

Do I need a Content Marketing Strategy?

Why not send out emails and post updates on social media?

Two main reasons you may choose to ignore a Content Marketing Strategy.

  1. You might believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
  2. You may assume that posting on social networks or email marketing is not practical for you if this content has never been tried.

Both of those assumptions are incorrect.

Email marketing and postings on social media can be great ways of communicating with prospects and customers. But they don't suffice by themselves.

A single email campaign won't be enough to help you achieve your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. You can't rely on social media to help you reach your goals. They need to be part of an overall plan.

A Content Marketing Strategy helps you to do this. It is possible to manage your entire content creation project by having a clear strategy.

You'll be able focus on other important aspects, like growing your client base and increasing conversions.

While there are many advantages to having a Content Marketing Strategy in place, it doesn’t mean it’s easy.

A strategy can make all the difference.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.