What is Instagram TV?
IGTV is a mobile video platform that allows users to upload videos up to 60 minutes long. The platform is available through the Instagram app or as a standalone application. IGTV is similar to YouTube and other video platforms, but has been built with the mobile user in mind. The main difference between IGTV and YouTube is that IGTV is mobile, and YouTube is web-based.
IGTV is a great way to build engagement and credibility if you can work with popular “creators” on the platform. The platform can be used to share brand history, as well as videos of your product and brand perception. IGTV is also a great way to host video talk shows with thought leaders, industry experts, and even in-house bands. You can also use IGTV to promote podcast interviews.
To create an IGTV video, go to the Instagram app and select the video tab. You will then see a screen similar to a TV channel, with the option to select videos from a variety of categories. Select the category you want to use for your video. You will then be given the option to add a brief description, a cover photo, and a title. If you are uploading the video from your mobile device, you will be given the option to upload the video in the profile's mobile gallery or from the phone's camera roll.
You can also link your IGTV video to your Instagram story. This allows viewers to view the video while they are browsing your Instagram story. This is also a great way to generate ideas from your followers. If you are hosting an event, you can use IGTV to invite guests and promote the event.
Frequently Asked Questions
What Content Marketing Strategy is right for me?
A Content Marketing Strategy will work best if you already know what your message is.
If you are looking for some direction before starting, these are some questions:
Does my business need to communicate something specific? Or, do you want content that is universally appealing?
Do I want my efforts to generate leads or convert visitors into buyers?
Are you trying to promote one or multiple products?
Are you interested in meeting people outside my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
How to Use Blogs to Generate Leads for Your Business
B2B companies that are successful understand how vital online leads can be to their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. So if you are wondering why this happens, here are five reasons you may not have been generating effective leads.
Reason 1: Your website is not optimized – Even if you have a blog, it's not making money! Blogging is an excellent way to get new customers. You won't make any money if your blog posts solve problems for your audience.
Optimize your blog so it can be profitable. This helps increase the chances of visitors finding your blog post.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
Keyword Toolbox, a keyword research tool that allows you to search for keywords, is the best way. Then, add those words to your page title, meta description, body text, and more.
CTAs are also important to include on your blog. In addition, CTAs prompt readers to take specific actions, like signing up for your newsletter or buying a product.
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
For help in starting a blog, see our guide How To Start a Successful Blogger.
Reason 2: You Don't Know What To Write About – Once You Begin Writing, You Will Find That The Ideas Come Quickly, But Then They Stop!
It takes time to build your reputation and establish yourself within your niche. Writing about topics that are relevant to your clients is key to this success.
Your goal when writing is to answer the question, “why should I hire you?” Writing should be about solving problems.
This will help you stand apart from other businesses that are just trying to sell products.
Your blog should help prospects as well as be helpful. Think of ways that you can share your knowledge to help others. You could share your knowledge about current trends in your field or tips on saving money on home improvements.
Your viewers will appreciate the links to relevant resources. These resources could include articles, videos, podcasts, and/or podcasts written by experts in the field.
Reason 3: There are no clients. You don't need them. You just need to sell more.
Building a business is not an easy task. It takes time and trust to build relationships with your target market.
However, you don't need to spend hours creating content if you aren't ready to connect with potential clients. Instead, you can post ads on social media sites such as Facebook and LinkedIn.
In order to save money on wasted advertising, make ads based upon the demographics of your ideal customer. One example: If your website design company has many female clients, it is likely that you also have many male clients.
Instead of targeting all men you could target women based on their location, age, income, and other factors.
When you've set up your ad and received a click-through, send a message to your customers.
It doesn't mean that you have to pay for everyone who visits your website. Accessible traffic can generate more sales than those who pay.
You could, for example, host a contest to sign up new subscribers via email. You can also give gifts to those who sign up for your mailing list.
It is important to be creative in attracting visitors to your site without spending too much.
Reason 4 – Advertising is costly if you're too busy running your company to devote time advertising it.
You must always prioritise your work over your company. You won't grow if your business is too busy to promote it.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
Get organized. You can set aside an hour each week to review your work and plan what you should do during the week.
You'll be amazed at how much easier everything will become once you start.
Do content marketing agencies provide the best services?
The majority of content marketing agencies have extensive experience in developing content strategies for clients.
You can save a lot of time by having a plan tailored to your needs.
You shouldn't assume all agencies are equipped with the necessary skills. Some companies specialize in specific niches, such as eCommerce. Others work with specific industries, like law firms.
Ask them about their specialties and you'll find the right agency for you.
What is my ROI from using a Content Marketing Strategy?
The average return on investment (ROI) for businesses that implement a Content Marketing Strategy is between 5x and 10x higher than for businesses that don't.
A Content Marketing Strategy is meant to generate leads as well as sales.
It can also provide valuable insights about your business. These insights will help you make better decisions such as identifying opportunities and improving customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
It is possible to easily double your overall income.
- An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- What is inbound marketing?
- 2022 Marketing Statistics, Trends & Data — The Ultimate List of Digital Marketing Stats
How to increase traffic to your blogs using helpful content
How to increase traffic through useful content
Content marketing is a great way to get traffic to your site. Content marketing is about creating useful and informative content for your audience. This allows you to build trust and credibility with readers which will result in increased traffic.
Great content is the key ingredient to this strategy's success. Great content means that your posts are interesting, educational, and engaging. You want your visitors to return to your blog for more. These are some tips that will help you increase your blog traffic.
- Create Useful ContentYou should always strive to produce quality content. Your goal should be to offer value to your readers. It is important to answer people's questions by creating content. One example is when someone asks how to make my website mobile responsive. A post could be written to answer this question.
Write about topics that you are interested in
If you're writing about something that doesn't interest your readers, they won't stick around long enough to read your entire article. Write about topics that matter to your readers. If you are selling dog food, for instance, don't write politics.
You can include links to other blogs or websites
You give your readers an additional reason to come back to your content if it contains links to other blogs and websites. This shows your respect for the time of your readers and their opinions.
Images & Graphics can be used to explain your content.
Images and graphics can give life to any piece or content. They can also help make content appear professional and polished. Make sure you choose relevant images and graphics for each topic you cover.
Use brief teaser headers and descriptive subheadings
Short headlines are perfect for short attention spans. To break down longer paragraphs into smaller pieces, use descriptive subheadings. This allows people to quickly scan the content and locate the relevant information. It is easier for readers and viewers to scan your content with short headlines or subheadings. Also, use bullet points and lists. These types of headings can break up large paragraphs and make them smaller.
Keep consistent with your writing style
All of your content should be consistent in tone, style, and message. Use the same style across all of your blogs. You should also avoid too many exclamation marks.
Concentrate on Quality and Not Quantity
It's easy to fall into the trap of thinking that more content equals better results. There is no need to publish hundreds upon thousands of articles daily on your blog. You should only publish high-quality content that is of real value to your readers.
Be Consistent With Your Posts
Consistency is important when it comes to blogging. It is important to publish at least one article per week on a subject. Consistency is important to readers because it helps them feel connected to you and your beliefs.
Promote Your Articles On Social Media
It is a great way for you blog to be promoted on social media sites like Facebook, Twitter, LinkedIn and Google+.
Answer Questions in Your Post
Answer questions from your readers. Doing so will show your reader that you listen and provide the answers they are looking for.
You can offer value to your readers through “How To” guides
One of the best ways to build trust is by providing helpful how-to guides. This type content allows your readers to learn new skills.
Get feedback from Your Audience
Your readers are the best people to give feedback on your content. Ask your readers what they want to see in your content.