What Social Media Should I Use?

Choosing the best social media platforms for your business can be a bit of a challenge. There are a number of websites and apps that cater to different demographics and are appropriate for various businesses. While there are free social media sites, some businesses may consider using a paid option, especially if they are just starting out. In general, the most important thing to remember when it comes to social media is to be selective about time and money. Some of the free services can be a boon, especially if you are looking to build your brand and attract followers.

There are some notable downsides to using social media for business. Aside from the obvious – and not so obvious – downsides, there are also some cool perks to using these websites. For example, you can make and post video content on many of the sites. The most popular sites allow you to engage with other users and provide a platform for targeted advertising. In addition, social media can be a great way to legitimize your business and get your name out there. It is also a good idea to establish a social media presence as early in the game as possible.

The best way to decide which social media sites are worth your time and money is to get a free social media consultation from a social media professional. You can also do it yourself, but be aware of the dangers of using social media without a strategy in place.

Frequently Asked Questions

Is it better to have a team of people or do I just need to do content marketing?

This question will depend on your experience, budget, and skill set. You will have to learn the skills necessary to create, distribute, and optimize content on your own if you don't have the budget.

If you genuinely want to be successful with content marketing, you shouldn't try to do it without some support structure.

A content agency or strategist can help you save time, money and get better results.

It is not possible to be successful if you don't work hard and deliver high-quality content. A solid content strategy is crucial.

What is the difference between content creation & content marketing?

Content marketing is the idea of all great brands having the same message. They are consistently delivering valuable information that people want and need.

Content marketers know how create the right content to fit each channel and at different times.

They are also able to create a strategy for promotion and distribution.

They think strategically about their actions and the reasons they do them.

This is the foundation skill set required to be a content marketer.

Does content marketing require a large budget?

It depends on your business size and stage. Small businesses often start with no dedicated resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.

You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals will help you to identify and address problems in your organization so that you can develop your content marketing strategy.

A strong content marketing strategy will provide enough income to cover production costs, while also giving you the opportunity to invest in other areas within your business.

Is a Content Marketing Strategy right for me?

A Content Marketing Strategy will work best if you already know what your message is.

However, if you need some guidance before getting started, here are a few questions to ask yourself:

Does my business need to communicate something specific? Or do I want to create content that resonates with general audiences?

Do I want my efforts to generate leads or convert visitors into buyers?

Are you trying to promote one or multiple products?

Would I be interested in reaching out to people outside of my field?

If you answered yes to any questions above, then you will need a Content Marketing strategy.

How much does content marketing cost?

Prices for content marketing vary depending on whether the solution is outsourced or you manage everything. Outsourcing content market services are typically cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.

HubSpot research has shown that outsourcing content production costs $5 per lead for B2B companies, versus $22 for consumer brands.

However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.

You have many options to optimize content for search engines such as Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.

If you choose to self-produce content you must learn how to make great content. However, once you are proficient in this skill, it will be easy to produce content.

To start, create simple landing pages in WordPress. Next, build your website. You can then build your portfolio over time.

What is the value of content marketing?

Content marketing is essential to any online business strategy. It is also a very effective way to increase brand exposure. Content marketing not only benefits customers but also makes you stand out among the rest.

Content marketing involves creating valuable content that people want. The most successful companies know how to engage their target market by using content marketing as a central component of their digital marketing strategy.


  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.” (semrush.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)

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How To

How to create great content that complements your content marketing strategies

Content Creation is Important

Every business needs content marketing strategies. They can help you reach your target audiences, position yourself as thought leaders, and build relationships. These efforts can be wasted if you don't create great content.

Content marketing aims to provide valuable information to potential clients through written, audio, or video formats. This content should be engaging enough to keep them interested in reading or listening to it while providing helpful information. You should include keywords that are relevant to their interests and goals, so they click on the link and go to your site.

Your ability to connect with your audience is the key to content marketing success. If you don't know who your ideal customer is, how will you be able to communicate with them effectively? That's why it's crucial to understand your target market before starting. Once you have this information, you can craft messages that speak directly with them and give them exactly their needs.

Once you know your target market you can start to come up with content ideas that will appeal to them. Although you may start your blog with general topics, such as “how do you make money online” etc., once you really get to know your audience you'll discover that they have unique problems and would appreciate having solutions. Maybe they struggle to find work/life balance. Perhaps they need tips on how to shop less. Whatever the case, think about what problems your ideal client faces and then write about those issues.

Use the right tools when publishing your content. This will ensure it looks great on mobile devices and won't take up too much screen space. It can be shared via email and social media, such as Facebook, Twitter, LinkedIn or Pinterest. You never know who might find it!

You can add videos to your content marketing strategy if you are looking for ways to improve it. Videos are easier to understand than long blocks of text. This means that people will be more likely to watch them. And since most people prefer watching videos to reading articles, you'll probably reach more viewers this way. Videos can be shared on multiple platforms so they are easy to share with family and friends.

In conclusion, content marketing is an effective method of connecting with your audience and gaining new leads. High quality content will improve your brand's visibility and help you attract more people to your site. Your audience needs and problems should be addressed through your content. If you do this, your content marketing campaign will be successful.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.