In writing a marketing white paper, you need to understand the pain points of your readers. This will help you make sure that your reader can relate to the content. In your white paper, you should also demonstrate that you are an expert on the subject. You can do this by using the Case study format. You can also include survey data or dedicated landing page for the white paper.

Case study white paper with dedicated landing page

The Sharps Patient Support System used print ads to drive traffic to a dedicated landing page. Here, visitors could learn more about Sharps' technology and download the company's white paper. These leads were then entered into a marketing automation system where they received additional thought leadership pieces. Additionally, the company also promoted a webinar on the topic.

The dedicated landing page features a white paper image to explain the benefits of filling out the form. The orange arrow beneath the form title gives visitors a visual cue. However, the CTA button doesn't provide the benefit the visitor would expect from the white paper. The form also contains nine fields and starts with “email” instead of “first name.” Visitors might get confused by this form design. There are also too many outbound links on the page. While they can be helpful, these outbound links are distracting.

Case study white paper with survey data

If you're considering writing a case study white paper, you need to make sure that you're selecting the topic carefully. First, you should define your audience. Think about the type of people you expect to read your white paper: will they be fellow professionals or a general audience who doesn't know much about your subject? Defining your audience will help you establish your voice and choose the right jargon. It will also help you narrow your scope of research. Lastly, be sure that the data and stats you include are relevant to your audience.

While case studies and white papers have different uses, they are all aimed at educating your audience about the benefits of a solution. A case study usually focuses on one company, while a white paper focuses on a specific product or service.

Executive summary

When writing the executive summary for your marketing white paper, you want to make sure you capture the attention of your audience. This means avoiding the use of jargon words. Instead, you should use simple language and frame the summary within the context of your audience. A busy executive should easily find time to review a one-page summary. Moreover, he or she should be able to understand the key findings of your marketing white paper.

In addition, the executive summary of your marketing white paper should be well written and structured. Besides, you should design the content for every type of visitor. For instance, a white paper can be effective if it has interactive data charts. In the same way, a special edition of a white paper can be effective. In this case, a dull topic can be turned into a fun and engaging piece of content.

Charts and graphs

Graphs and charts are visual representations of data. They help people understand data quickly. They also add authority to reports. There are several different chart styles available, so it's important to choose the right one for your audience and data. This article explores the four most common types of charts and how to use them effectively.

Graphs and charts can be a great way to highlight important information. The right ones can make a presentation more appealing to readers. Graphs and charts are also a great way to show off your product or service. They can be used to demonstrate how your product or service can solve a specific problem.

Creating a compelling call to action

Creating a compelling call to action is critical for the success of a marketing white paper. Your CTA should convert your reader's interest into action and encourage them to take the next step in the sales process. If your CTA is effective, it will make a huge impact on your conversion rate. The CTA should be placed near the end of the white paper.

Before presenting the executive summary, you need to frame the entire white paper in the context of your audience. This includes introducing the issue, defining the problem, and providing background information. Once you have defined the problem and the context, you need to develop a high-level solution to it. This solution must answer the problem that was defined in the previous section and include a list of viable alternatives.

Frequently Asked Questions

What are the advantages of RSSMasher using my WordPress blog?

This fantastic tool allows me to create a custom post type called “RSS Feeds,” which allows me to add an unlimited number of posts to my blog from RSS Feeds and AI-generated content (from Article Forge). This tool makes it super simple to create RSS content and saves you tons of time.

It is one of the tools I recommend everyone add to their content publishing toolbox.

The best part about this plugin is that it works with all themes and plugins. There are no compatibility issues to be concerned about.

I also love that it has a built-in scheduler that automatically publishes your RSS feed whenever any new articles are collected in RSS Feeds or YT channels.

Another great thing about this tool is the free lifetime upgrades. It doesn't cost extra to update your RSS feed.

As long as your subscription is current, you will receive future updates at no extra cost.

Scheduled posts that go live at particular times of the day and days are my favorite feature. For example, I could choose to send my RSS feeds to subscribers every Monday morning or on weekends at Noon.

This allows me to have complete control over when articles go live and I don't need to edit any individual posts.

When I'm ready with my next article, click “Publish,” and it goes online at the appointed time.

RSSMasher is an essential tool for bloggers who value automation and quality content.

What happens if my blog gets hacked

Your blog is still secure. Even if someone hacks the blog, they won’t be able access your email address or password.

The content is generated randomly so the hacker can't predict what your next post will look like.

Although it can seem alarming, it is nothing to be concerned about.

Can I host my blog myself?

Yes. Hosting your blog can be done by purchasing a domain name through Namecheap, GoDaddy, or Google Apps.

You have complete control of your blog. This allows you to choose where your blog is located, modify its appearance and make other changes without having to ask anyone else.

Can automated blogs make money

Automated blogging is not a good option for many people. You need to spend too much time and effort in order to create quality content.

Selling advertising space on an automated blog is the best way to make money. This could require you to search for advertisers willing or able pay for this advertising space.

How do I automate my WordPress blog?

Automating WordPress blogs can be accomplished with plugins like WP-CLI. This plugin allows you to install multiple WordPress sites and manage them from one location.


  • Each movie features a “user average,” which calculates the percentage of registered users who have rated the film positively on a 5-star scale. (
  • To activate this feature, just enter a probability under 100 percent for the source to be added to each post. (
  • And what better platform to choose than WordPress which already covers more than 43.3% of all websites in the world. (
  • Ben Mulholland from Process Street reached a 375% increase in content output after optimizing and automating his workflow. (
  • It felt like about 95% aggregation and about 5% curation. (
  • Note: 83% of ShoutMeLoud content is evergreen content.

External Links

How To

Auto blogging: What does it mean?

Auto blogging allows you to publish content automatically, without the need for human intervention. Your blog posts are automatically published, even though you don't have to write any. is the most commonly used type of auto blogging software. This service is great if you need to frequently publish content but don't want spend too much time managing the website.

Tumblr could be the perfect choice for you if your goal is to have a free website. The platform has no monthly fees and unlimited storage. You will need to set up your theme and manage your domain.

Many options are online, so you don't have to go DIY. Some of these services offer paid plans, while others are entirely free. There are many tools to automate writing articles, in addition to the hosting platforms WordPress, Joomla!, Drupal and Magento.

Automatic content generation saves you time. HubSpot Content factory will take the strain out of writing and researching content. Instead, you can relax knowing that your software will care for everything.

But, it's not easy to create content. Many people have difficulty starting because they lack the skills required to produce high-quality content. You can find many excellent resources online to improve your writing abilities. Check out this guide on improving grammar and spelling.

Also, think about the content you wish to produce. Do you just want to post short snippets of news stories? Or would you prefer to write longer pieces? If this is the case, you'll likely need to spend more time learning to write well before using a tool like HubSpot content factory.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.