Video aggregators help you organize a vast number of videos in one place. They give you search features, recommendations, and billing. You can even use them to find videos related to a specific topic. Choosing the right one is a personal decision, but there are some general principles to keep in mind when selecting a video aggregator.
Briefs
- Video aggregators are becoming increasingly important as the number of SVOD subscriptions continues to rise, making it difficult for consumers to navigate the vast amounts of content available.
- Aggregators offer benefits for producers and help smaller films find digital distribution opportunities in non-traditional markets.
- Video aggregators provide search features, recommendations, and billing services, and offer advantages such as convenience and customization of video content. They are also cost-effective for consumers.
The following is a comparison of some of the most popular video aggregators:
Organizing a vast amount of video content
As SVOD subscriptions continue to rise, the need for an aggregator has become more important than ever. With more than 1.74 billion video subscriptions worldwide, consumers will need help navigating the enormous amounts of content. There are several types of aggregators, some of which are disruptors like Amazon, while others are established players like Pay TV operators. However, all players agree that aggregation is essential to the future of video, as it offers a single point of billing for consumers and economies for the providers.
Several factors influence the need for an aggregator. First, consumers expect convenience and customization of their video content. Secondly, they want to find something that fits their specific preferences, so streaming services have stepped up their efforts to create a platform for this. AVOD aggregators can help these consumers by assembling and packaging short clips relevant to their interests.
Secondly, aggregators offer a variety of benefits for producers. For example, aggregators can negotiate better deals with platforms and help smaller films find a theatrical release. Aggregators can also help smaller films find digital distribution opportunities in non-traditional markets. It is vital to note that film aggregators should not be confused with video hosting websites. They are a middleman between creators and distributors, providing localization, marketing, and technical services.
While streaming services are gaining popularity, consumers aren't satisfied with the user experience. As more big names enter the space, consumers will find it difficult to find and watch their favorite content. This makes video aggregators an essential tool for fostering consumer flexibility and personalization. A recent Accenture study indicates that consumers would rather watch their favorite content through one platform than multiple services.
Search
As SVOD subscriptions increase, the need for a video aggregator to make it easier for consumers to find and consume content grows. A survey of pay TV subscribers found that 62% got frustrated while trying to find the content they sought. This frustration has decreased a bit over the last five years as operators have deployed search and recommendation features to address the frustrations of their subscribers. Several approaches are currently emerging in this space.
One of the biggest problems with the streaming video market is that there are hundreds of streaming content providers and their apps, making it impossible to find specific viewing content. Intellectsoft created an application to simplify the task by aggregating content from different providers and specifying their available platforms. These video aggregators are now widely available and are an excellent resource for finding the content you're looking for.
While this model is the simplest and most effective, it is often the most difficult to achieve commercially. Many video aggregators don't host the content and struggle to obtain metadata rights. Instead, some of them resort to scraping methods. Additionally, revenue models for video aggregators are hampered by the fact that they are often unwilling to include banner advertising or revenue sharing. This can prevent them from gaining the popularity they deserve.
Using news aggregators can help you find the latest news and stories. These tools can also collect videos related to a particular topic. The most effective video aggregators automatically curate stories for their users. A great example is Google News, which automatically curates user stories. In addition to gathering the latest news, Google News is an excellent video aggregator and collects stories from different sources.
Recommendations
The growing popularity of SVOD services has led to the rise of video aggregators. They are becoming a key component of TV packages, and many consumers are frustrated by the difficulties associated with finding and accessing content. A recent survey revealed that more than half of pay TV subscribers find it frustrating to find content, a number that has decreased over the last five years. While some aggregators focus solely on the role of super-aggregators, others have a core business. In either case, all of them will play a vital role in certain market segments.
With more OTT services on the market, the problem becomes even more complex. Besides requiring subscribers to navigate multiple services, each service has its credentials and payment systems. This complicates matters further, as video aggregators face difficulty obtaining metadata rights for their content. In addition, the revenue models for these aggregators are often limited, with little room for banner advertising or revenue sharing.
Video aggregators offer several advantages. Many are easy to use since most of the aggregation process is automatic. In addition, these tools provide a search engine for all available streaming services, reducing the friction associated with multiple websites. As a result, they are more cost-effective for consumers. The following are some of the top video aggregators:
Film aggregators are essential for the release of indie films. Putting them on these platforms may make it easier for filmmakers to get their films on major VOD and iTunes. Though some bad actors have masked as reputable video aggregators, there are still some benefits for filmmakers. These services can help them build their chops and target younger audiences.
Billing
As the global SVOD market grows, the number of SVOD subscribers is also likely to grow. With nearly 1.74 billion subscribers globally, consumers will need help finding the content they want. Billing video aggregators have many roles. Some are purely aggregators, such as Pay TV operators, and serve an established industry. But, in general, they all play important roles in specific segments. Listed below are some of the most popular.
The first is the most straightforward model but also the most difficult to implement commercially. Many video aggregators do not host their content and struggle to obtain metadata rights from content providers. Some revert to scraping techniques. Another major challenge with aggregation revenue models is that the services may not be interested in displaying banner advertisements or participating in revenue-sharing. The latter two revenue models have several advantages.
Billing video aggregators also help consumers with their multiple subscriptions. While a single source of video content means better access for subscribers, it doesn't necessarily mean that finding what they want will be easier. Recent research shows that 62% of pay TV subscribers often experience frustration with finding what they want. Aggregation services are intended to help solve this problem. They make managing multiple subscriptions easier, enhance account management and recommend content.
Aggregation fees vary widely. For a feature film, they average around $1K. Other fees are smaller. Some aggregators may offer a revenue-sharing model, reducing upfront fees. Others may offer discounted rates on Compressors and other assets. Some offer discounts to Compressor users and can create assets for them. However, these costs may be more than offset by the platform's benefits. So, how do you determine if a particular platform will work best for you?
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Mr. Nelson has been in the internet marketing world for the last 20+ years, specifically in the automated marketing genres that include his successful product launches of VidPenguin, RSSMasher Technology, and Masher Sites.
Want to learn more? Check out Damon Nelson's latest books and training videos.
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